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Cover // mobile insurance brokerage platform
Marketing, Full Time    Toronto, Ontario, Canada    Posted: Wednesday, September 25, 2019
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Think insurance is boring? We did too. So we built a company that takes everything you think you know about buying insurance & turns it on its head.


At Cover, want to become the largest & most customer centric insurance company in the world.


Founded in 2016, Cover is a mobile-first insurance platform. We were part of Y Combinators W16 batch, & have gone on to raise $27 million across three funding rounds backed by world class investors.


Were growing fast. In the past year weve scaled the team from 30 to 100 people across our San Francisco & Toronto offices.


Across our diverse & multi-skilled team were working together to deliver a service thats effortless to interact with, transparently priced, & built on a sustainable & long term footing.


Were pushing hard to make our vision of insurance a reality & we want dedicated, inquisitive & collaborative people who are ready to play their part in achieving our goal.


Cover is looking for an experienced digital & user acquisition expert in the gaming, consumer mobile, or fintech space to branch out into a fast growing, incredibly lucrative space - insurance.


Job Description:

  • Manage spend, top-of-funnel leads & operations across paid social, search, display & video

  • Iterate on ad narrative/creative, working closely with a designer on the growth team for new ads on a weekly cadence

  • Experiment & explore new marketing channel opportunities

  • Analyze & overlay ad platform data with the attribution on our back end databases. Optimize for campaigns, ad groups & ads are driving actual policy & premium growth.

  • Communicate tactfully on the ground with fellow digital marketing specialists, while providing concise updates & reports to the Head of Growth.

  • Create & A/B test ad copy & landing/in-app product copy for improving conversion


The ideal candidate will also have/be:

  • Strong focus in Facebook & Google Ads

  • Experience managing or growing a team of digital marketing specialists

  • Experience with ad ops & implementation: Google Tag Manager or equivalent

  • Worked at or founded a startup (i.e. built something)

  • Mobile marketing & growth experience

  • Experience in overlaying front-end ad platform data with back end data with end to end attribution, to analyze beyond ad platform data alone.

  • Experience in insurance verticals and/or other competitive spaces


We Believe in Equal Opportunity


We are an equal opportunity employer & value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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