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Meetup // network of local groups
 
Marketing, Full Time    New York    Posted: Monday, March 18, 2019
 
   
 
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Getting together with real people in real life makes powerful things happen. Side hustles become careers, ideas become movements, & chance encounters become lifelong connections. Meetup brings people together to create thriving communities something that couldnt be more important right now in our world, & in the tech industry.

We are looking for an experienced Marketing Email & Push Senior Manager to manage the daily planning & implementation of the companys email & push marketing programs from production to execution.

KEY RESPONSIBILITIES (include but are not limited to the following):

  • List creation, management & segmentation
  • Import email creative into the email campaign tool & push creative into push tool
  • Manage testing & approval process
  • Ensure tracking is working & accurate.
  • Creates & maintains reporting on Email & Push performance
  • Owns opt in & opt out database maintenance
  • Drive Email & Push communication strategy & cadence
  • Serves as primary liaison to Email Service Providers (ESP) deliverability team.
  • Champions continuous improvement of the email development/deployment process including maximizing dynamic content, targeting, personalization & template development in collaboration with multiple stakeholders.

Required Experience

  • Bachelors degree in Business, Marketing or a related field preferred.
  • Six to ten years of experience in email & push operations.
  • Experience analyzing key email & push marketing metrics required.
  • Experience managing blast, triggered & lifecycle email & push programs required.
  • Experience working with email programs utilizing large customer lists required.
  • Experience managing day-to-day email execution (segmentation, production, deployment, reporting).
  • Experience with Email Service Providers (ESP) required.
  • Skill in project management & analytics pertaining to email & push marketing programs required.
  • Skill in verbal & written communications required.
  • Skill with computers & proficiency in Microsoft Windows, Word & Excel required.
  • Thrives in a fast paced, dynamic environment.
  • Experience with business & consumer marketing.

Our team is bold, supportive, & passionate about bringing people together in real life to create community for everyone. We care about moving fast, real-world change, & building diverse, dynamic teams. You in?

 
 
 
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