This is Adyen
We took an unobvious approach to starting a payments company, building a platform from scratch. Today, we're the payments platform of choice for the world's brightest companies. Our unobvious approach is a product of our diverse perspectives. This diversity, of backgrounds, cultures, & perspectives, is essential in helping us maintain our momentum. Our business challenges are unique, we need as many different voices as possible to join us in solving them - voices like yours. So no matter where youre from, who you love, or what you believe in, we welcome you to be your true self at Adyen.
Head of Marketing Technology & Analytics
The global marketing team at Adyen is responsible for driving business impact across demand generation, retention & commercial enablement. We're looking for an experienced leader who's passionate about marketing technology & analytics to join our global marketing team in Amsterdam.
As Head of Marketing Technology & Analytics, you will lead a cross-functional team responsible for building & maintaining Adyens owned digital ecosystem & enabling marketing users to create digital experiences. You will report into the Head of Global marketing, & work closely with marketing, operations & sales teams to ensure a future-proof technology stack that allows effective demand generation & analysis on ROI.
The ideal candidate has a proven track record of translating business objectives & marketing goals into a future-proof marketing technology set-up. You have successfully led teams from strategy to implementation by setting an actionable roadmap, in one or more areas of marketing technology, such as a website team, a marketing automation team or a broader marketing technology team.
What youll do
- Evaluate, maintain & future-proof Adyens martech stack to ensure that it meets marketing requirements to drive demand generation while making certain that it integrates with our wider technology ecosystem in close collaboration with marketing leadership.
- Support the move to data-driven decision-making by owning the infrastructure for data insights & distributing this to the wider marketing organization through our Marketing Academy
- Lead & mentor a cross-functional team of product managers, developers, & specialists to ensure consistent & timely delivery against the overall roadmap with smooth prioritization.
- Serve as point of contact for internal & external questions on marketing technology, tooling, operations & analytics. Support teams inside & outside of marketing in technology & tooling selection & help manage in the negotiations & implementation of marketing technology & tooling.
Who you are
- Five to seven years of experience in managing a marketing technology team. You are a capable leader thats able to quickly build rapport & support your teams growth.
- You have a strong understanding of B2B marketing, & the B2B buyer journey in particular, with a proven track-record in designing & implementing a high-functioning B2B marketing digital ecosystem to support business goals.
- Experience with the following marketing technologies: content management systems, marketing automation systems, CRM, web analytics, data visualisation / BI, web application technologies/libraries, hosting & caching technologies, A/B testing & experimentation tools, account based marketing platforms, data enrichment platforms, Customer Data Platforms, advertising platform technologies
- You are an energetic team player who is enthusiastic about working in a fast-paced, high-growth environment across geographies & time zones.
Who we are
Adyen is the payments platform of choice for many of the worlds leading companies, providing a modern end-to-end infrastructure connecting directly to Visa, Mastercard, & consumers' globally preferred payment methods. Adyen delivers frictionless payments across online, mobile, & in-store channels. With offices across the world, Adyen serves customers including Spotify, Facebook, Uber, H&M, Cool Blue & more.
Ready to meet us?
If you are excited about this role, apply by clicking the below link. We cant wait to meet you!