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At Care/of, we take the guesswork out of feeling better by helping people build custom vitamin routines based on their unique needs. Whether its our personalized daily vitamin packs & powders through our direct-to-consumer business, or our multivitamins & blends with our retail partner Target, our products are backed by science & include a combination of highly-researched nutrients & traditionally used herbs. By providing honest guidance & better ingredients, we aim to help people feel empowered to make the right choices for their health.
Since our launch in 2016, we have raised capital from top investors including Goldman Sachs Investment Partners, Goodwater Capital, Tusk Ventures, RRE Capital, Juxtapose, & Bayer. In late 2020, Bayer secured additional investment in Care/of giving it majority ownership. By joining forces with Bayer, we are able to expand our ability to connect directly with new & existing customers & elevate our unwavering commitment to science-backed guidance, quality ingredients, & sustainable practices.
Were excited to meet you!