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Warby Parker // boutique-quality eyewear retailer
 
Marketing, Full Time    New York City    Posted: Saturday, January 30, 2021
 
   
 
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JOB DETAILS
 

Warby Parker is on the lookout for a Lifecycle Email Marketing Specialist to join our Performance Marketing team. In this role, youll help create & execute omni-channel campaigns across email, mobile push, SMS, & in-app messaging. Working closely with our Brand Management team, internal stakeholders, & external partners, youll design programs that leave our customers feeling fantastic (and well-informed), & running to tell their friends about us. Sound like your cup of tea (or coffee, or yerba mate)? Keep reading!

 

What youll do:

  • Create & implement marketing automation designed to improve customer acquisition, engagement, & retention via Iterable
  • Ensure we have the most up-to-date data from cross-functional teams to power omni-channel lifecycle communications & deliver more personalized & automated experiences
  • Use data, analytics, & experimental design to drive improvements across a wide variety of business objectives 

 

Who you are:

  • Backed by 24 years of experience creating robust, cross-channel 1:1 marketing strategies
  • A naturally curious person whos quick to learn, flexible, & receptive to feedback
  • Meticulously organized & detail-oriented
  • A successful collaborator who communicates well (i.e., clearly, kindly, & proactively) with people in & outside of your own department
  • Comfortable multitasking to ensure deadlines are met
  • Not on the Office of Inspector Generals List of Excluded Individuals/Entities (LEIE)

 

Extra credit:

  • 12 years of experience developing marketing automation for subscription/membership driven business models
  • A history of developing consumer segmentations with Consumer Insights or Data teams
 
 
 
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