Suzy is a human intelligence platform that helps organizations make better, more informed decisionsfaster. Powered by an on-demand network of more than a million consumers, Suzy lets you target and retarget any consumer segment to ask questions and get insights in minutes. Some of the biggest brands in the world use Suzy to validate essential decisions, better understand their customers, increase conversions and improve growth. Learn more at www.suzy.com.
Are you endlessly obsessed with data? Are you able to create stories from numbers? Do you love challenging and fast-moving environments? If the answer is yes to all of the above, Suzy is the place for you to help revolutionize an industry! Suzy is a consumer intelligence platform that gives companies actionable insights at the speed of culture. Powered by an on-demand network of more than a million consumers, Suzy lets you target and retarget any consumer segment to ask questions and get insights in minutes.
As Senior Analyst, Programmatic Media you're responsible for learning the best practices of biddable media planning and buying, while working hand-in-hand with your Marketing colleagues to maximize marketing return on investment in creative ways based on analytics. Day-to-day duties will include identifying and implementing campaign optimizations as approved, while also providing regular input in the construction of tactical recommendations and reporting.
You will be responsible for:
Planning, executing, managing, and optimizing programmatic media campaigns for (e.g. auction/exchange based performance media, Display, Mobile or Video audience-based buying, remarketing campaigns, Facebook, Twitter, Instagram, Pinterest or LinkedIn promotions) independently.
Effectively communicate creative digital strategies, rational, and proposals based on disciplined analysis.
Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns.
Assist in the development of campaign performance reports including data quality and insight development.
Contribute to the assessment of inventory availability and the formulation of proposals for new opportunities.
Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launch.
Traffic campaign tags into Demand Side Platforms (DSPs), Social API technology, or other ad technology environments
Oversee the campaign QA process to ensure accurate campaign implementation, pacing and performance.
Provide ongoing and real-time reports to stakeholders.
Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance.
Work with technology partners in order to secure support for daily campaign management and implementation questions.
You should come prepared with:
A bachelor's degree in business, analytics, or anything else that would make us say, Hmmm, that's interesting.
A minimum of two years' professional experience managing Search, Display, Video, Social and/or Mobile Programmatic Media Buying.
Working knowledge in technologies such as The Trade Desk, DoubleClick Bid Manager, OATH, Facebook and Twitter.
Ingenious analytical thinking and mathematical skills.
Exceptional communication and writing skills.
Strong project management skills.
At Suzy (formerly Crowdtap), every team member spends every day moving the business forward together, from engineering to business development. We love what we do, and we like each other a lot. Every Suzy team member has a great attitude, a love for solving problems, collaborating, and lots of fun. We are humble, positive, hilarious and have a genuine love for fixing problems! Not to mention our perks (unlimited PTO, snacks, dog-friendly office, insane parties). We are incredibly proud of our award-winning culture.
NBA star Kevin Durant backs marketing tech startup Suzy
A former ad agency CEO has built what he calls the Siri for marketer
Crain's NY Best Places to Work 2013, 2014 and 2015
High-growth work environment
Friendly, fun, and collaborative team-based work environment
Fully stocked fridge, snacks and cold brew
Fun, creative, open work space
Suzy is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to ensure all people feel supported and connected at work.