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Vayner Media // social-first digital shop
 
New York    Posted: Tuesday, February 23, 2021
 
   
 
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JOB DETAILS
 

VaynerCommerce is a Growth Engineering Firm. Initiated in 2018, it officially launched in 2020 as a new type of firm for modern brands to partner with to drive sustainable growth. VaynerCommerce is a digital-first firm that takes an engineering approach to drive sustainable growth. It was started by former early Shopify Plus employees & was born from the frustration that brands were left with no good options in the market when it came to building sustainable online customer growth. VaynerCommerce services as a strategic partner, with an implementation arm across data science, engineering, design, financial modeling, media & creative, & merchandising for brands that want to sustainably grow their Direct-to-consumer business. VaynerCommerce works across Fortune 100, Venture Capital, & Private Equity-backed consumer brands.

Were rigorous about how we build our team, & the work we focus on. Were building some of the most complex solutions in the world of Commerce which requires hard work, collaborative teams, & creative problem-solving.  

What You Will Do:

The Performance Manager supports VaynerCommerce growth engagement teams on ensuring partner brands meet their growth goals, specifically in the performance acquisition channels. This role is highly cross-functional, internal & client teams to analyze & implement data-driven recommendations to improve outcomes for partner brands. The Performance Manager will get hands-on experience with launching & optimizing new & existing paid media campaigns on a range of platforms.

You are exceptional at prioritizing work, setting expectations, & communicating to stakeholders. You understand & appreciate the scientific method & also know when to adapt to changes quickly. You love telling a story with data & creating actionable insights. You are a strategic thinker, connecting the dots between data & financial results to create & advocate for your own strategies to drive growth. The ideal candidate has a proactive approach, can juggle multiple responsibilities, & excels under pressure. They are comfortable taking on a high level of responsibility & building relationships.

Responsibilities:

  • Own the strategy, execution, & optimization of digital media across a number of clients
  • Manage digital forecast P&L, reporting, communicating plans & results to key stakeholders
  • Manage a seven-digit advertising budget & deliver to very strong ROAS expectations
  • Lead, manage, & develop team of paid media buyers
  • Provide recommendations & test new strategies
  • Direct team on channel strategy & media buying across channels all managed channels
  • Use data-driven methodology to test & optimize channels, continually optimizing every step of the funnel & driving towards higher efficiency
  • Partner with our Creative team to ideate, develop & test new ad concepts that deliver on client goals
  • Proactively identify & assess new channels to unlock opportunity to drive efficient spend

What We're Looking For:

  • Experience
    • Bachelor's degree (or proof of high fluid intelligence)
    • 6+ Years experience as a Media Planner/Buyer within an agency, entrepreneurial street cred and/or BA/BS degree (Economics, Mathematics, Statistics, or Finance)
    • Advanced skills in Excel including pivot tables, V-Look Ups, & macros
    • Experience across buying/biddable platforms in any of the following:
    • Social: Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn, TikTok
    • Amazon (AMS, Amazon DSP, AMG)
    • Programmatic Display/Video (DV360, The Trade Desk, AppNexus, etc.)
    • Publisher/Partner Direct
    • Connected TV/OTT (Roku, Hulu, etc.)
    • Digital Audio (Spotify, Pandora, etc.)
    • Any Additional Experience in the following a plus:
    • DOOH, Non-Linear TV
    • Experience working with analytics, attribution & measurement systems. Including but not limited to:
      • Google Analytics
      • MOAT/IAS/Double Verify
      • Nielsen/Millward Brown/Oracle Measurement
  • Skills
    • You live for todays digital & mobile consumer, driven, & hungry to succeed, always looking to learn more.
    • You want to have an impact & are passionate about the work you do.
    • You are always looking to adopt new techniques & technologies that are relevant for clients media strategies.
    • Proven ability to build quick & strong relationships with clients
    • Excellent written & verbal communication skills
    • Quick learner
    • High EQ
    • Ability to maintain composure in high-pressure situations
    • Be exceptional at productivity & communications software (i.e., Google - Docs, Keynote, CMSs, & whatever the next cool tool is)
    • A constant curiosity to learn more

  • Interests
    • Passionate about performance DTC marketing, & growth marketing in general
    • Desire to work in an entrepreneurial company & drive immediate results
 
 
 
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