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Critical Mass // digital experience design agency
Atlanta    Posted: Tuesday, June 08, 2021
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The Paid Search Strategist is responsible for managing the creation, execution & optimization of Paid Search accounts, holistically integrating SEO, & acting as the day to day Paid Search contact to all assigned clients. This individual provides expertise in campaign optimization & setup, works with the Search Supervisor to develop strategic guidance, develops search engine relationships & is regarded by the client as an expert in Paid Search operations & is a trusted advisor on SEM. The Paid Search Strategist serves as a member of the core Critical Mass Marketing & Media team, which partners with a client or clients in tandem with the Account Management team. The Paid Search Strategist is responsible for maintaining client satisfaction in regards to Paid Search goals, communication of those goals & education of future priorities & opportunities.

You Have:

  • Adds a Paid Search perspective to the strategic & tactical direction for assigned clients.
  • Develops & delivers organic growth within accounts.
  • Delivers reporting & analysis for assigned clients & campaigns.
  • Creates bid strategy & budgeting rules of engagement for Paid Search.
  • Implements optimizations to make sure client goals are met.
  • Creates new campaigns, ad groups, ads to help improve Paid Search performance.
  • Fosters relationships with the Search & Media experts across the company.
  • Primary contact for Paid Search technology questions & metrics for assigned clients.
  • Defines & implements best practices for Paid Search.
  • Works with SEO Managers & Search Directors to holistically plan SEM daily, monthly, quarterly & yearly.
  • Financial management of search engine relationships.

You Will:

  • Must have 5+ years in the Search Marketing space.
  • Possess the ability to react quickly, assess, & implement solutions.
  • Demonstrate a sound understating of Paid Search.
  • Knowledge of syndicated research tools such as Hitwise, Adgooroo, ComScore & WordTracker a plus.
  • Familiarity with third party Search technology Kenshoo, Marin, Omniture Search Center & Site Catalyst, etc - is a plus.
  • Strong verbal & written communication skills.
  • Ability to work in a constantly evolving industry.
  • Capability to recommend new strategies, tactics, & track trends in Search & apply them to assigned clients or vertical. 
  • Strong presentation development & delivery skills are a plus.
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