Marketing Evolution provides the most powerful marketing measurement & optimization solutions that increase campaign performance, sales, & engagement. Leveraging patented technology & data from hundreds of sources, our breakthrough person-centric approach provides marketers with actionable insights to prospectively recommend media, message, & budget allocation. Forward-looking brands rely on Marketing Evolution to deliver accurate unified marketing measurement across both online & offline channels, while maximizing their media spend, marketing Return on Investment (ROI), & brand impact.
Marketing Evolution customers utilize the insights generated by our Marketing Measurement & Optimization Platform(ME Platform) to make better marketing & media investment decisions that lead to improved consumer actions & higher ROI. Our customers require a reliable platform for measurement insights so they can make in-market executions. They also require high-quality data, assumptions, & methodology to assure the implementation of ME Platform recommendations will lead to desired outcomes. Marketing Evolution addresses these challenges by employing a Technical Operation Analyst who is responsible for all data operations & configuration across the ME Platform. The overall mission of this team is to ensure a stable production environment for customers to use drive value in their own organizations.
About the Role
Technical Operations is a critical function at Marketing Evolution as it ensures the health & integrity of the data in the ME Platform from intake through to the delivery of insights to our customers. Technical Operation does this by coordinating teams, configuring systems, & monitoring operations across all components of the platform (i.e. data onboarding, data normalization, machine intelligence, & insight materialization).
It is expected that the Technical Operations team develops & conveys an expert understanding of the ME Platform & its implementation for existing ME customers. The perfect candidate for this team will possess the right combination of technical skills, customer-facing soft skills, & marketing operations business domain expertise required to implement & maintain production systems for our customers.