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Refinery29
media & entertainment focused on diverse voices & experiences
 
Marketing, Full Time    New York    Posted: Tuesday, March 26, 2019
 
   
 
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JOB DETAILS
 

As Head of Global Integrated Marketing Solutions at Refinery29 you are a strategic business leader & creative thinker. You will lead & champion the creation, positioning & delivery of award winning, market-defining, branded content solutions that align with our mission & deliver results for our clients.

You will be an indispensable partner to the sales team in driving revenue growth for R29 through excellence in branded content, advertising product development & delivery as well as client management. You will oversee a large team (30) & collaborate with key internal stakeholders (data & insights, experiential, commercial creative, social programming, sales operations & planning) to integrate & leverage our internal expertise, talent & capabilities in delivering exceptional client solutions.

About Refinery29:

Refinery29 is the leading media & entertainment company focused on women with a global audience footprint of 425 million across all platforms. Through a variety of lifestyle stories, original video programming, social, shareable content, & live experiences, Refinery29 provides its audience with the inspiration & tools to discover & pursue a more independent, stylish, & informed life. Please visit www.refinery29.com/en-us, www.refinery29.com/en-ca, www.refinery29.uk & www.refinery29.de for more information & to browse content.

What Makes an R29er?

You have a deep commitment & passion for the mission of R29 to motivate & inspire women through their own unique power, identity, & infinite potential. You have a deep knowledge and/or interest in womens storytelling & reporting, as well as its distinct power to inform & drive conversation & change. You ignite possibility & solutions in even the most challenging moments, & you have an innate desire to strive for excellence & progress, through your daily work & your attitude.

More Specifically You Will:

  • Establish & spearhead the Refinery29 branded content strategy by linking the needs of our clients with the expertise & assets of our company in a profitable, business-building manner.
  • Oversee effective campaign delivery ensuring efficient & effective processes, reporting & skilled end-to-end execution.
  • Lead the media team in generating performance-driven media solutions that are standardized for efficiency. Establish how to measure & maximize the effectiveness of campaigns through social channels.
  • Design & implement client service principles & practices across the team that lead to high levels of overall client love & satisfaction.
  • Create & lead a high performing team thats engaged, motivated & skilled in providing insightful, strategic, creative & effective branded solutions to clients.
  • Build R29 brand & business value through effective positioning of the Refinery29 brand & content value including our mission, vision & deep relationship with our audience. And through driving an effective trade strategy in collaboration with our communications experts.
  • Position & help sell branded content solutions to clients on larger scale projects.
  • Proactively establish & manage a strategic, effective client strategy that maximizes revenue, minimizes cost, & delivers the right solution for the client needs & scope

Key Results:

  1. Achieve profitable business growth through effective management of all the advertising solution variables including: product mix management, inventory yield management, increased sell through rates for advertising solutions, excellent in product/solution quality, etc.
  2. Generate consistent client satisfaction, loyalty, & increased client renewals.
  3. Receive strong employee engagement scores including high marks for motivation, creativity, openness to change, sense of teamwork & trust.
  4. Win recognition (awards, accolades,

You Are More Likely To Be Successful Here If You Already Are:

  • A trusted teammate - Your employees, peers, & co-workers value your ideas & contributions.
  • A continuous learner - You are passionate about building an career in digital marketing & are continually looking to elevate your effectiveness & results as an executive leader.
  • Purpose-driven - Refinery29 is committed to supporting women in claiming their power in big & small ways. We are a purpose & mission-driven company & love people who have a passion to make a difference in their work.
  • Entrepreneurial in your mindset - You have a vision for what needs to be done & you go about doing it & getting it done. You see & maximize opportunities for business growth. You care about driving success. You will not be micromanaged here. Well expect you to take full ownership of your area & your results.
  • Open, collaborative & curious - This is an ever-changing company & we value people who listen deeply & collaborate with an open mind for possible new ways of doing things.

What You Have:

  • A healthy right brain / left brain integration of creativity, analytics & operations.
  • Strong integrated marketing expertise rooted in consumer insight.
  • Strategic solutions orientation that links Refinery29's unique offering to solving the client's business challenge or opportunity.
  • Performance (by way of marketing data, analytics, & insight) orientation.
  • Strength in operational excellence.
  • Skill & agility in managing internal & external stakeholders
  • People management success: emotional intelligence, people coaching, performance management, elevation of diversity (of all kinds), low turnover etc.
  • A personal connection to our mission & what we are trying to do in the world. Act as champion & model for R29 guiding principles.
  • Bachelors degree or higher from an accredited college or university
 
 
 
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