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Casper // sleep startup focused on mattress
 
Marketing, Full Time    New York City    Posted: Friday, September 04, 2020
 
   
 
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Looking for a job to get you out of bed?

Casper is looking for a senior performance marketer to join our Acquisition Team as the Offline Marketing Director. This person will own end-to-end strategy & implementation of cutting edge marketing campaigns across television, streaming/OTT, direct mail, audio, print, & out of home. The ideal candidate will have extensive experience in scaling video & audio programs, in-depth knowledge of the advertising landscape, & a demonstrated understanding of advanced attribution methodologies to measure the impact of media dollars. This leader will manage the internal team as well as external agency partners to drive efficient campaign optimizations, identify new partnerships for scale, engage innovative technology & product opportunities, drive concept development, supervise implementation, & manage iterative testingwith the ultimate goal of driving customer acquisition & Casper brand awareness.

Casper (casper.com) was created to re-imagine sleep from the ground up, beginning with its obsessively engineered, outrageously comfortable mattress. All of Caspers sleep products including its pillow, bedding, & furniture are developed in-house by the companys award-winning R&D team in San Francisco. Casper was named one of Fast Companys Most Innovative Companies in the World & its eponymous mattress was crowned one of TIME Magazine's Best Inventions.
 
 
 
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