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Peloton // connected indoor fitness cycles
New York City    Posted: Saturday, November 07, 2020
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Peloton is looking for a self-motivated & talented Lifecycle Operations expert to join its Product Marketing organization. Reporting to the Director, CRM & Lifecycle Marketing, you will help optimize the efficiency & output of our Lifecycle & CRM teams. Were a fast-paced, action-oriented team that thrives on collaboration, making fast, data-driven decisions, & challenging the status quo to most effectively deploy personalized, consumer-centric communications across the consumer journey.   


Lifecycle Strategy Ops:

  • Create & maintain project schedules for all lifecycle campaigns from brief through final asset delivery; take the lead on ensuring projects move forward seamlessly & efficiently by coordinating (and often attending) creative reviews, production reviews & check-ins
  • Partner with Creative PMs to ensure stakeholder feedback is actioned on a timely basis, & that final deliverables meet project requirements
  • Project manage delivery of creative assets & business requirement briefs between CRM, Lifecycle Strategy & Marketing IT & ensure QA of all campaigns is completed
  • Lead cross-functional management of all Lifecycle marketing calendarization, ensuring that all campaigns are accounted for & do not overlap
  • Consolidate & share testing roadmap & owned marketing channel best practices to the broader marketing organization
  • Facilitate retrospectives for the Lifecycle & CRM team to build teamwork, identify pain points, & support the ongoing improvement of team processes

CRM Ops:

  • Assist in scoping & determining milestones & schedules for Lifecycle & CRM projects; intake changes to project plans & priorities, & help manage downstream impacts to other project timelines & resource capacity
  • Initiate & lead standing & ad hoc meetings needed for alignment & execution, which include creating & communicating agendas beforehand, as well as, recapping notes & next steps afterward
  • Track progress throughout the duration of a project (from definition to launch & beyond) with a mindfulness toward dependencies, & facilitate effective communication within & across teams
  • Maintain documentation & dashboards that allow for quick & efficient understanding of resource capacity & project status


  • 3-5 years of experience in a Marketing or CRM Ops role required 
  • Demonstrate a deep understanding of Lifecycle Marketing & CRM processes & deliverables 
  • Advanced proficiency in, Jira or other project management tools
  • Organized, detail-oriented & able to track multiple moving workstreams
  • Excellent problem solving skills; thrives when working with complexity
  • Resourceful self-starter & solution-seeker who demonstrates a high level of initiative & intellectual curiosity
  • Team player who doesnt mind rolling up their sleeves to ensure flawless execution
  • Proven ability to prioritize & deliver in a fast-paced & dynamic environment, managing multiple projects & responsibilities concurrently
  • Open-minded & fast learner who responds enthusiastically to change & opportunity, & can adapt quickly to shifting priorities & changing business needs
  • Owner-operator who takes full responsibility of projects & tasks & can be relied upon to meet deadlines
  • Strong listener who is able to deeply understand the teams needs, ask the right questions to keep a project moving in the right direction, & proactively pursue feedback


Peloton is the largest interactive fitness platform in the world with a loyal community of more than 3 million Members. The company pioneered connected, technology-enabled fitness, & the streaming of immersive, instructor-led boutique classes for its Members anytime, anywhere. Peloton makes fitness entertaining, approachable, effective, & convenient, while fostering social connections that encourage its Members to be the best versions of themselves. An innovator at the nexus of fitness, technology, & media, Peloton has reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, & world-class streaming digital fitness & wellness content, creating a product that its Members love. The brands immersive content is accessible through the Peloton Bike, Peloton Tread, Peloton Bike+, Peloton Tread+, & Peloton App, which allows access to a full slate of fitness classes across disciplines, on any iOS or Android device, Apple TV, Fire TV, Roku TVs, & Chromecast & Android TV. Founded in 2012 & headquartered in New York City, Peloton has a growing number of retail showrooms across the US, UK, Canada & Germany. For more information, visit

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