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Peloton // connected indoor fitness cycles
New York City OR Los Angeles, CA    Posted: Tuesday, November 03, 2020
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Founded in 2012, Peloton is a global interactive fitness platform that brings the energy  and benefits of studio-style workouts to the convenience & comfort of home. We use  technology & design to bring our Members immersive content through the Peloton  Bike, the Peloton Tread, & Peloton Digital, which provide comprehensive,  socially-connected fitness offerings anytime, anywhere. We believe in taking risks &  challenging the status quo by continuously innovating & improving. Our team is made  up of passionate brand ambassadors, & we know that together, we go far.  

Headquartered in New York City, with offices, warehouses & retail showrooms in the  US, UK & Canada, Peloton is changing the way people get fit. Peloton has been  named to many prestigious industry lists, including Fast Company's Most Innovative  Companies, CNBC's Disruptor 50, Crain's New York Business' Tech25 & Fast50, as  well as TIME's Genius Companies. Visit to learn more  about joining our team.  


Peloton is the largest global interactive fitness platform with over 3.1M members. The  Peloton experience combines amazing workout content with technology & community  to bring studio-style workouts to life in the convenience & comfort of your home.  Music is an essential part of the Peloton ecosystem & brand. The music department  plays a vital role in sourcing, negotiating & programming the best music content that  powers our workouts & continuously surprises & delights our membership. The  Partnerships team is at the front end of identifying key artist & brand opportunities  that can be leveraged on & off the platform via activations that you will develop in  collaboration with multiple teams across the company to drive growth for the business.  

We are looking for an enthusiastic & passionate music industry leader and  professional with strong communication & business skills who understands content  licensing processes, possesses excellent music relationships across the industry,  knowledge of music & digital marketing, clear verbal & written communication,  organization, teamwork & leadership skills. 


  • Cultivate a deep understanding of Pelotons music platform & opportunities for  the global music industry.  
  • Consider how music affects the Peloton member or member acquisition strategy  at the intersection of all the facets of the brand: content, technology, software,  product, experience, fitness, design, retail & apparel.  
  • Be responsible for concepting & executing music strategies to strengthen ties  between Peloton, music artists & fans of fitness & music.  
  • Design partnership & programming strategy & approach around Artist driven  content series & music-related content a for Peloton & extended platforms 
  • Represent the unique benefits of Peloton platform to music partners with a focus  on cultivated direct relationships with artists & artist managers  
  • Foster a deeper relationship between Peloton, instructors & music artists  through additional complimentary content, shoulder content within Peloton  marketing strategy that aligns with Pelotons brand goals  
  • Prototype & prove out the benefits of new, impactful music experiences in the  native Peloton app, through cross-functional collaborations & business  partnerships  
  • Carry a real-time understanding of music licensing & the industry landscape,  especially as pertains to labels, publishers, songwriters & competitive fitness category - ensure Peloton is maintaining best-in-class relationships with these  stakeholders  
  • Evaluate possibilities & surface opportunities with music/tech/content partners  as aligned with Pelotons roadmap  
  • Shepherd Pelotons impact as a Techstars Music membership company by mentoring & actively assisting startup classes  
  • Obsessively level up the visibility of Pelotons positive contributions to artists and  the music industry, through increasingly clear & transparent reporting of  desired music consumer behaviors, directly attributed to Peloton  


  • 12 Years of Music Partnership or Artist Relations Experience  
  • 10 Years of Business Development or Business Affairs Experience 
  • 5+ Years of Music Technology Studio or Media Studio Music Experience
  • Extensive artist management, label & publisher relationships
  • Digital, Experiential, Marketing & Production experience & expertise in music  integrations across all categories  
  • Bachelor Degree.  
  • Advanced Degree in related fields of Business or Legal a plus. 


Peloton is the largest interactive fitness platform in the world with a loyal community of more than 3 million Members. The company pioneered connected, technology-enabled fitness, & the streaming of immersive, instructor-led boutique classes for its Members anytime, anywhere. Peloton makes fitness entertaining, approachable, effective, & convenient, while fostering social connections that encourage its Members to be the best versions of themselves. An innovator at the nexus of fitness, technology, & media, Peloton has reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, & world-class streaming digital fitness & wellness content, creating a product that its Members love. The brands immersive content is accessible through the Peloton Bike, Peloton Tread, Peloton Bike+, Peloton Tread+, & Peloton App, which allows access to a full slate of fitness classes across disciplines, on any iOS or Android device, Apple TV, Fire TV, Roku TVs, & Chromecast & Android TV. Founded in 2012 & headquartered in New York City, Peloton has a growing number of retail showrooms across the US, UK, Canada and Germany. For more information, visit

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