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FanDuel // one-day fantasy sports
Marketing, Full Time    New York    Posted: Tuesday, November 05, 2019
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FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, & leagues. The premier gaming destination in the United States, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, & TV/media, including FanDuel, Betfair US, DRAFT, & TVG. FanDuel Group has a presence across 45 states & 8 million customers. The company is based in New York with offices in California, New Jersey, Florida, Oregon, & Scotland.

About the role

We are looking for a Senior Marketing Analyst to measure the effectiveness of Marketing spend across FanDuel Group. The successful applicant will build & manage marketing mix models, & use them to optimize return on ad spend.

What you'll do

  • Work with agencies, vendors & in-house data engineers to source & manage all the data elements required for marketing mix modelling & channel attribution
  • Partner with Marketing Tech, CRM & Ad Ops teams to ensure proper tag management
  • Audit marketing data for quality & completeness, tracking & closing out issues as they arise
  • Develop & manage mix models to report on effectiveness of campaigns across all our products
  • Run simulations to inform & optimize marketing spend mix for ongoing & upcoming campaigns, & to address specific questions from Marketing, Finance & Commercial teams
  • Create tools & models to generate actionable insights on Marketing campaigns
  • Ad-hoc analytic support Marketing & Commercial teams

Who were looking for

  • A minimum of 3 years experience working in a hands-on analytics or data-centric role, including 2 years measuring Marketing effectiveness
  • Experience creating & managing models for marketing mix & channel attribution
  • Familiarity with on & off-line marketing data
  • Strong project management skills
  • Strong verbal & written communication skills demonstrable track record of influencing marketing strategy through your insights
  • Experience working with teams & colleagues in other countries & time zones
  • Proficient in SQL, Python and/or R
  • Interest in Fantasy Sports and/or Sports Gaming
  • Degree in a quantitative field preferred

What you get in return

Beyond working with such a great team!

  • An exciting environment with real growth
  • Contribute to exciting products used by a highly passionate user base
  • Personal learning & development opportunities
  • 401K with company contribution match
  • Generous healthcare & value creation share plan

There's more, but we don't want to go on & on!

FanDuel is an equal opportunities employer. Diversity & inclusion in FanDuel means that we respect & value everyone as individuals. We don't tolerate bias, judgment or harassment. Our focus is on developing employees so that they reach their full potential.

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