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HelloFresh // meal kit delivery
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Title: Senior Manager, Brand Strategy

As the Senior Manager of Brand Strategy, you will lead a core part of the Brand Marketing team at HelloFresh. You will help develop & optimize brand strategies, driving growth across the companys full portfolio of brands, including HelloFresh, Green Chef, EveryPlate & Factor. A key steward of each of our brands, the Senior Manager of Brand strategy helps ensure that consumer-facing content is adhering to brand standards, with the goal of driving brand awareness, affinity, & consideration. This role reports to the Associate Director of Brand Marketing, manages a team of two direct reports, & will work cross-functionally both in-house & with external partners.

You will

  • Help drive brand strategy vision & day-to-day decision making for multiple HelloFresh brands
  • Influence & guide the development of high-quality creative assets for the aforementioned teams that are on-brand & align with channel best practices
  • Work closely with performance marketing teams ( Social, Digital, Search, CRM, Direct Mail etc.) to understand brand & content needs
  • Lead & coach a team of two brand strategists, ensuring they execute brand strategy with excellence & helping develop their careers
  • Partner with physical product team, as well as our culinary leadership, to devise & orchestrate launch plans for innovative product offerings
  • Lead consumer research & insights development, translating results into actionable marketing strategies at the portfolio & brand-level
  • Work closely with digital product team to ensure the most seamless customer experience achievable
  • Monitor & synthesize competitor trends across meal delivery & the broader food industry

You are...

  • Positive & self-motivated - you are persistent, outgoing, independent & proactive in your work
  • An advocate for the power & value of Brand Marketing - be confident in communicating to the wider business the impact of Brand Marketing within a data-driven & tech-focused culture
  • Both a creative & analytical thinker, adept at merging the two approaches to drive breakthrough results
  • An exceptional communicator, both in writing & verbally, with the ability to deliver clear & concise recommendations to senior leadership
  • Results-driven - you enjoy grinding away at issues & brainstorming creative methods for problem-solving
  • Interpersonal -  you are intuitive, engaging, & outgoing; you are engaging & instantly connect with people
  • Flexible - you thrive in autonomous environments with high growth & do not get overwhelmed easily
  • Embrace Ambiguity - if there is not a clear path, you thrive & get excited from the path you can forge
  • Professional - you have a high level of integrity & represent the HelloFresh Brand & DNA at all times

You have...

  • 5+ years brand marketing experience, primarily with Direct to Consumer (DTC) brands
  • Experience increasing awareness for a DTC brand
  • Multi-channel marketing experience with understanding of acquisition, engagement, retention & analytics
  • Fluent in both organic & paid channel strategies
  • Experience writing creative briefs & providing thoughtful feedback for marketing assets
  • Proven experience & passion for working across functions & with senior leadership
  • Bachelor's degree

Youll get

  • Competitive salary, 401k with company match that vests immediately upon participation, & company equity plan based on role
  • Generous PTO & parental leave of up to 16 weeks
  • Comprehensive health & wellness benefits with options at $0 monthly, effective first day of employment
  • Tuition reimbursement for continuing education
  • Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, & Factor_)   
  • Access to 6 different Employee Resource Groups (ERGs) including those for minorities, women, veterans, parents, & LGBTQ+
  • Inclusive, collaborative, & dynamic work environment within a fast-paced, mission-driven company that is growing exponentially year over year
New York Pay Range
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