Title: Senior Manager, Brand Strategy

As the Senior Manager of Brand Strategy, you will lead a core part of the Brand Marketing team at HelloFresh. You will help develop & optimize brand strategies, driving growth across the companys full portfolio of brands, including HelloFresh, Green Chef, EveryPlate & Factor. A key steward of each of our brands, the Senior Manager of Brand strategy helps ensure that consumer-facing content is adhering to brand standards, with the goal of driving brand awareness, affinity, & consideration. This role reports to the Associate Director of Brand Marketing, manages a team of two direct reports, & will work cross-functionally both in-house & with external partners.

You will

• Help drive brand strategy vision & day-to-day decision making for multiple HelloFresh brands
• Influence & guide the development of high-quality creative assets for the aforementioned teams that are on-brand & align with channel best practices
• Work closely with performance marketing teams ( Social, Digital, Search, CRM, Direct Mail etc.) to understand brand & content needs
• Lead & coach a team of two brand strategists, ensuring they execute brand strategy with excellence & helping develop their careers
• Partner with physical product team, as well as our culinary leadership, to devise & orchestrate launch plans for innovative product offerings
• Lead consumer research & insights development, translating results into actionable marketing strategies at the portfolio & brand-level
• Work closely with digital product team to ensure the most seamless customer experience achievable
• Monitor & synthesize competitor trends across meal delivery & the broader food industry

You are...

• Positive & self-motivated - you are persistent, outgoing, independent & proactive in your work
• An advocate for the power & value of Brand Marketing - be confident in communicating to the wider business the impact of Brand Marketing within a data-driven & tech-focused culture
• Both a creative & analytical thinker, adept at merging the two approaches to drive breakthrough results
• An exceptional communicator, both in writing & verbally, with the ability to deliver clear & concise recommendations to senior leadership
• Results-driven - you enjoy grinding away at issues & brainstorming creative methods for problem-solving
• Interpersonal -  you are intuitive, engaging, & outgoing; you are engaging & instantly connect with people
• Flexible - you thrive in autonomous environments with high growth & do not get overwhelmed easily
• Embrace Ambiguity - if there is not a clear path, you thrive & get excited from the path you can forge
• Professional - you have a high level of integrity & represent the HelloFresh Brand & DNA at all times

You have...

• 5+ years brand marketing experience, primarily with Direct to Consumer (DTC) brands
• Experience increasing awareness for a DTC brand
• Multi-channel marketing experience with understanding of acquisition, engagement, retention & analytics
• Fluent in both organic & paid channel strategies
• Experience writing creative briefs & providing thoughtful feedback for marketing assets
• Proven experience & passion for working across functions & with senior leadership
• Bachelor's degree

Youll get

• Competitive salary, 401k with company match that vests immediately upon participation, & company equity plan based on role
• Generous PTO & parental leave of up to 16 weeks
• Comprehensive health & wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education
• Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, & Factor_)   
• Access to 6 different Employee Resource Groups (ERGs) including those for minorities, women, veterans, parents, & LGBTQ+
• Inclusive, collaborative, & dynamic work environment within a fast-paced, mission-driven company that is growing exponentially year over year