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BlaBlaCar // long distance carpooling service
Marketing, Full Time       Posted: Friday, March 15, 2019
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  Company Description

BlaBlaCar is the world's leading long-distance carpooling platform - a global, trusted community of 70 million drivers & passengers in 22 countries. The platform connects people looking to travel long distances with drivers heading the same way, so they can travel together & share the cost. With the recent integration of a coach network & a commuter carpooling service, BlaBlaCar aims to become the go-to for shared road mobility. Affordable, convenient & user-friendly, wherever there's a road, there's a BlaBlaCar.

Job Description

Why join us?

BlaBlaCar is looking for an Associate Marketing Manager to join the Germany team in Berlin. As an Associate Marketing Manager, you will play a key role in increasing the awareness & adoption of BlaBlaCar as well as be a part of the launch of a new business line of BlaBlaCar in Germany.

You will contribute to prepare multi-channel marketing plans, find acquisition channels, negotiate with providers, set up campaigns & track their performance.You will be joining a skilled & motivated team, whose goal is to accelerate BlaBlaCar's growth in Germany.

Thus, the position requires a sharp, analytical mind & an entrepreneurial spirit. You will report to the local Marketing Manager & you will be helped in campaign execution by a network of channel specialists around the world.

What you will directly contribute to:

Defining, setting up & running online marketing campaigns

Collecting, formatting & analysing marketing KPIs to measure performance

Sharing best practices with other marketing teams, both local & central

Managing partnerships with Online Travel Agencies

Supporting in the preparation & execution of ATL campaigns

Participating in the development of new projects locally

Contributing to market research

Contributing to the launch of a new business line of BlaBlaCar in Germany


What you will need to be successful:

1 to 3 years of previous work experience including relevant experience in digital marketing

Experience on at least one of the following channels is a big plus: Google Adwords, Facebook Ads, Programmatic adv

Familiar with online marketing metrics (CAC, CPC, etc.) & business models

Familiarity with offline marketing is a plus

Native in German, fluent in English

Strong data & analytical skills

Strong problem-solving skills

Full proficiency in Excel

Rigorous & organised

Ability to work autonomously under tight deadlines

Ability to work in a multicultural environment

International work or study experience is a significant advantage

Additional Information

A few practical details about the role :

  • Start: As soon as you are ready!
  • Location: Berlin
  • Contract: Full-time permanent contract
  • Compensation: Competitive package based on experience

What we offer all of our employees:

  • A start-up spirit that fosters agility, teamwork & impact
  • Challenging career opportunities in a high-growth & fast-paced environment
  • An inspiring working environment including state-of-the-art office spaces
  • Free carpooling to live our value Be The Member
  • Annual BlaBlaBreak which takes us all for an unforgettable weekend
  • Bi-Weekly BlaBlaTalks when we learn from each other
  • Weekly Tech Demos

What is next:

If you are ready to join our exciting journey, please apply below: upload your resume in English (PDF format).Kindly note that only complete applications will be reviewed by our hiring team & that all your information will be kept confidential.

You can expect us to review your application within the following 2 weeks. If your application fits our requirements, we will invite you to an analytical test, a first call followed by several face-to-face interviews.

BlaBlaCar is an equal opportunity employer. We celebrate diversity & are committed to creating an inclusive environment for all employees.

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