Company Description Job Description
BlaBlaCar is the world's leading long-distance carpooling platform - a global, trusted community of 70 million drivers & passengers in 22 countries. The platform connects people looking to travel long distances with drivers heading the same way, so they can travel together & share the cost. With the recent integration of a coach network & a commuter carpooling service, BlaBlaCar aims to become the go-to for shared road mobility. Affordable, convenient & user-friendly, wherever there's a road, there's a BlaBlaCar.
Why join us?
BlaBlaCar is looking for an Associate Marketing Manager to join the Germany team in Berlin. As an Associate Marketing Manager, you will play a key role in increasing the awareness & adoption of BlaBlaCar as well as be a part of the launch of a new business line of BlaBlaCar in Germany.
You will contribute to prepare multi-channel marketing plans, find acquisition channels, negotiate with providers, set up campaigns & track their performance.You will be joining a skilled & motivated team, whose goal is to accelerate BlaBlaCar's growth in Germany.
Thus, the position requires a sharp, analytical mind & an entrepreneurial spirit. You will report to the local Marketing Manager & you will be helped in campaign execution by a network of channel specialists around the world.
What you will directly contribute to:
Defining, setting up & running online marketing campaigns
Collecting, formatting & analysing marketing KPIs to measure performance
Sharing best practices with other marketing teams, both local & central
Managing partnerships with Online Travel Agencies
Supporting in the preparation & execution of ATL campaigns
Participating in the development of new projects locally
Contributing to market research
Contributing to the launch of a new business line of BlaBlaCar in Germany
What you will need to be successful:
1 to 3 years of previous work experience including relevant experience in digital marketing
Experience on at least one of the following channels is a big plus: Google Adwords, Facebook Ads, Programmatic adv
Familiar with online marketing metrics (CAC, CPC, etc.) & business models
Familiarity with offline marketing is a plus
Native in German, fluent in English
Strong data & analytical skills
Strong problem-solving skills
Full proficiency in Excel
Rigorous & organised
Ability to work autonomously under tight deadlines
Ability to work in a multicultural environment
International work or study experience is a significant advantage
A few practical details about the role :
- Start: As soon as you are ready!
- Location: Berlin
- Contract: Full-time permanent contract
- Compensation: Competitive package based on experience
What we offer all of our employees:
- A start-up spirit that fosters agility, teamwork & impact
- Challenging career opportunities in a high-growth & fast-paced environment
- An inspiring working environment including state-of-the-art office spaces
- Free carpooling to live our value Be The Member
- Annual BlaBlaBreak which takes us all for an unforgettable weekend
- Bi-Weekly BlaBlaTalks when we learn from each other
- Weekly Tech Demos
What is next:
If you are ready to join our exciting journey, please apply below: upload your resume in English (PDF format).Kindly note that only complete applications will be reviewed by our hiring team & that all your information will be kept confidential.
You can expect us to review your application within the following 2 weeks. If your application fits our requirements, we will invite you to an analytical test, a first call followed by several face-to-face interviews.
BlaBlaCar is an equal opportunity employer. We celebrate diversity & are committed to creating an inclusive environment for all employees.