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Directi // mass-market web products
 
Marketing, Full Time    Mumbai, Maharashtra    Posted: Monday, June 17, 2019
 
   
 
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JOB DETAILS
 
About the role
As a Marketing Manager, you will get an opportunity to work on devising & executing the marketing strategy, branding management, & PR & communications for CodeChef. The work will have a direct impact on the outreach, growth, revenue, & impact of the initiative. An ideal candidate must be a detail-oriented marketeer, with experience in  

- Acquisition
- Evangelism
- Campaign & Creative Development
- Strategy
- Data Analysis
- Optimization
- Digital Marketing
- Offline/Events Marketing
- Content Marketing
- Branding & PR

Responsibilities
- Acquire new customers via CodeChef's digital & offline marketing channels
- Analyze campaign performance data to drive continuous improvement & hypothesis-led testing of new concepts
- Plan & successfully manage the campaign budgets
- Develop weekly, monthly, & ad-hoc reporting on performance by channel
- Develop best practices & define KPIs for managing marketing success
- Proactively identify opportunities & create new marketing partnerships
- Branding & PR Communication   
- Setup processes & grow the team
- Must stay up-to-date with the latest trends & best practices in online/offline marketing & measurement

Scope
- Digital Marketing
> SEO
> Social media
* Engagement
* Reputation management
> Ads - FB/Google Ads
> Email marketing
> Running referral campaigns
> Landing page optimization
> Launching product feature/new releases - product/program specific

- Offline/Channel marketing
> Campus Chapters/Representatives
> College Fests
> Conducting offline events

- Content Marketing/PR
> Blog - product related, contests related, community-related interest topics, etc
> Testimonials
> Encourage press to write about us
> Encourage influencers to write about us

What should you possess
- Passion for storytelling that leads to creating & defining authentic messages for diverse audiences
- Solid understanding of direct-response & performance marketing
- Familiarity with performance tracking & measurement (i.e. cookies, pixels, UTMs, attribution windows)
- A strong understanding of different conversion attribution methodologies, including last click, algorithmic/multi-touch, etc
- Paid advertising background on Facebook, Linkedin, & Adwords
- Understanding of advertising metrics (e.g. CPM, CPA, ROAS, LTV)
- Ability to manage large datasets & perform both qualitative & quantitative analysis.
- Energetic, self-starter, & a team player
- Entrepreneurial spirit & drive with strong attention to detail
- A desire to do both strategic planning & daily execution/optimization, as needed
- Ability to multi-task & work independently

Experience
- 4 - 8 years

Annual Salary Range
- Rs. 8,00,000 - Rs. 16,00,000
 
 
 
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