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Bark & Co // new generation pet brand
Marketing, Full Time    New York, Columbus, OH, Remote    Posted: Monday, August 22, 2022
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Lifecycle Marketing Manager, Bright

New York, NY


The Lifecycle Marketing team is transforming the way BARK engages with its millions of customers. Were mobilizing big data, clever creative & multiple channels to build a 1:1 communications experience that anticipates & answers each customers needs across their lifetime with BARK (from prospect nurture & conversion to subscriber engagement & upsell to long-term retention & loyalty). If imagineering programs that deliver the right solution to the right dog at the right time sets your tail a-wagging (metaphorically speaking), then come join us!


We are hiring a Lifecycle Marketing Manager focused on our revolutionary dog dental service, BARK Bright, & other emerging products. As a marketing manager with our growing Lifecycle Marketing / CRM team, you should have a passion for direct response & lifecycle marketing with a strong email marketing background, & a knowledge of additional communication channels (email, push, SMS). You have a proven track-record developing high-impact growth campaigns at scale.  If you love segmentation & personalization, & you love dogs & can use the first to help us delight the second, then this roles for you!  


  • Develop & execute automated lifecycle marketing journeys & one-off campaigns across all CRM channels (including email & SMS) to drive new subscribers. 
  • Continuously conduct A/B tests & analyze results to develop insights that improve acquisition & win-back conversion rate.
  • Develop customer segmentation, targeting, & contact strategies to maximize the conversion rate & LTV/CAC.
  • Partner with our BARK Eats & BARK Box & Super Chewer teams to develop messaging, creative & promotions.
  • Create prospect nurture programs to ensure long-term engagement for our growing customer base.
  • Own KPI reporting, including weekly & monthly updates.
  • Work in a highly cross-functional role that will let you work with multiple teams.


  • BA/BS in Business Analytics or Marketing degree preferred
  • 2-4 years of lifecycle marketing experience with at least two years working specifically on converting prospects & churned customers. Prior experience with direct-to-consumer or subscription-based services is plus.
  • HTML/CSS coding experience is a plus
  • Proven experience with campaign development, from briefs through working with creative teams to launch.
  • Experience building communications programs through CRM and/or marketing automation systems (Simon Data, Braze, Iterable, HubSpot or similar platform).


  • Proactive thinker & scrappy, entrepreneurial spirit. get-it-done attitude in a fast-paced environment.
  • Excellent cross functional communication, organizational & project management skills.
  • Strong written & oral communications skills.
  • SQL experience is a plus.
  • Positive attitude, collaborative, & must love dogs!

This position is a full-time position. It is located on-site at our office in New York City. We offer health insurance for both you & your pup, 401k, wonderful team lunches, cold brew on tap, & a dog to pet anytime you wish. 


Here at BARK, we love dogs & their people. Were looking to make all dogs happy throughout the entire world (were not kidding). Think Disney for dogs -- we make magic for dogs & their people through our products, events, & experiences.

Our ambition level is high, the opportunity is huge, & our love for dogs is through the roof! We launched in 2011 with BarkBox, a monthly-themed subscription of all-natural treats & clever toys. Since then, we've shipped more than 70 million toys & treats to the dogs across the world & use all of that direct customer feedback to inform new initiatives & ways to make magic between dogs & their people. Weve since expanded into other offerings as well, as we aim to become THE Dog Company for every family with a four-legged, belly-scratch-loving, interspecies family member.

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