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PolicyGenius is the easiest way to get insurance.
Marketing, Full Time    New York    Posted: Tuesday, February 05, 2019
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Want to help people get the financial protection they need & feel confident in their choices? Policygenius is a NYC-based tech startup that makes it easy to compare & buy insurance online. Since 2014, weve raised over $52 million of venture capital, established ourselves as a pioneer inFintech & helped more than 4.5 million people get vital coverage for their families.

We're rapidly growing & looking for people with grit, great attitudes & creative problem-solving skills to join our powerhouse team. Come see why we were voted one of INC's best workplaces of 2018!

About the role...

At Policygenius, marketing covers a broad scope of activities from customer acquisition & retention to our educational content on our site. Our acclaimed marketers use data everyday to measure performance & squeeze as much value out of our efforts as possible. We also rely on data to inform critical decisions that drive our business forward.

With an eye towards continuous improvement, you will support & shape marketing strategies that will materially impact the bottom line. As part of the Business Intelligence team, this role will dive into the unique challenges of marketing analytics to reveal insights & drive them to action.

You will...

  • Support the Marketing teams in solving business-critical problems across Product, Operations & Engineering
  • Drive continuous improvement to enhance & expand on reporting infrastructure
  • Design & execute AB testing & multivariate testing plans as required
  • Carry out ad hoc analyses from data acquisition to business recommendations
  • Support with design & measurement of incrementality test & media/marketing attribution
  • Extract insights on drivers of marketing performance, ROI & downstream conversion
  • Collaborate closely with marketers to design & implement marketing KPI
  • Incorporate data & insights from adjacent functions, e.g. customer profiles, marketing activities, website design & development, downstream conversion, etc.

You have...

  • 3+ years experience analyzing marketing activities with with clear, quantifiable results; expertise in digital marketing (e.g. SEO, social, content marketing) is highly desired
  • Proficiency in marketing concepts, activities & analytical challenges, having worked with marketers, brand managers and/or agencies
  • Experience in cross-functional project work to deliver measurable business impacts
  • The ability to synthesize, visualize & communicate ideas to stakeholders across different functions & levels
  • An exceptionally analytical mindset, driven by curiosity with a focus on data-driven decision making & measuring success
  • Comfort & desire to take the wheel & tackle complex & ambiguous problems
  • Fluency in SQL with experience in data visualization in Tableau or similar tools
  • STEM undergraduate and/or masters degree preferred

Youll get...

  • Company-paid health, dental, vision, life & disability insurance
  • 401(k) plan, FSA & commuter benefits
  • Flexible PTO [for relevant roles]
  • Training, mentorship & coaching from leadership
  • The opportunity to grow alongside a company shaking up a big, old-fashioned industry
  • Fun, diverse, open-minded coworkers
  • Dog companionship
  • Some fun surprises when you join (Shhh Its a secret!)
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