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Bark & Co // new generation pet brand
 
Media, Full Time    New York City    Posted: Friday, October 02, 2020
 
   
 
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JOB DETAILS
 

WHO WE ARE: 

One of BARKs newest ventures, BARK Bright, is a single name that dogs & their people can trust across categories when making decisions about wellness. Their mission is simple- to make dogs happy by making it effortless for humans to support their dogs' health.

WHO WERE SNIFFIN FOR : 

Were looking for a superstar Copywriter to concept, develop & execute copy for our growing health & wellness product line, BARK Bright. In this role, you will constantly be brainstorming new creative concepts, developing campaigns, & writing any & all copy across various channels. You must be someone who thrives in a fast paced environment, has a witty tone, & obviously must love dogs! 

KEY DUTIES:

  • Write & edit copy across multiple customer touchpoints such as packaging, emails, website, product descriptions, marketing materials & ad campaigns
  • Work with a small creative team to enhance & expand the growing BARK Bright brand voice.
  • Take complex information & effectively simplify while educating customers on a complex product offering.
  • Approach all projects through a strategic lens, honing your problem-solving skills, conceptual thinking, & writing chops.
  • Work with different teams  to understand & execute on varying business needs & objectives.
  • Present work & thought process in an organized way

EXPERIENCE:

  • Youve got 7+ years of experience within copywriting & strong conceptual skills 
  • A versatile writer who has experience with both advertising & branding- you can also execute across platforms & tailor your copy accordingly.
  • Should have experience developing campaigns from initial concept through final execution. Must have strong experience in short-form copy 
  • Strong drive to research, learn & build upon existing knowledge within the dog wellness industry & its competitors. The ability to apply & pitch new ideas based on learnings.
  • Experience taking dry or dull content & converting it into witty & lighthearted copy! 
  • Experience in SEO/digital copy is a major plus! 
  • Dog person (duh!) & a solid understanding of life with a dog & the challenges involved with caring for your pooch! 

SKILLS & QUALIFICATIONS:

  • A knack for good storytelling & conversational writingability to sprinkle humor & wit into otherwise dry information
  • Thrives in a fast-paced environment & to turn around tight, smart, accurate copy while meeting daily deadlines
  • Excels at time-management & triaging an ever-changing priority list
  • Confidence articulating your own ideas & creativity on projects
  • Self-motivated: desire & ability to own projects
  • Must have a funny & lighthearted tone of voice! 
  • Candidates must provide a portfolio with copywriting samples! 

This position is a full-time position. It is located on-site at our office in New York. We offer health insurance for both you & your pup, 401k, wonderful team lunches, cold brew on tap, & a dog to pet anytime you wish. 

ABOUT BARK:

Here at BARK, we love dogs & their people. Were looking to make all dogs happy throughout the entire world (were not kidding). Think Disney for dogs -- we make magic for dogs & their people through our products, events, & experiences.

Our ambition level is high, the opportunity is huge, & our love for dogs is through the roof! We launched in 2011 with BarkBox, a monthly-themed subscription of all-natural treats & clever toys. Since then, we've shipped more than 70 million toys & treats to the dogs across the world & use all of that direct customer feedback to inform new initiatives & ways to make magic between dogs & their people. Weve since expanded into other offerings as well, as we aim to become THE Dog Company for every family with a four-legged, belly-scratch-loving, interspecies family member.

 
 
 
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