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ABOUT VAYNERMEDIA 

VaynerMedia is a contemporary global creative & media agency with an expertise in driving relevance for clients & delivering impactful business results. The independently-owned agency was founded in 2009 & has offices in New York, Los Angeles, London, Singapore & Mexico City. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards & The Webby Awards. It is part of the VaynerX family of companies.

Data Analytics Overview:

The Analytics team ensures the integrity & accuracy of Vayners client offerings, an essential piece of delivering Vayners core value proposition.  Using diverse data sets, we create a holistic picture of media performance across advertising platforms, & collaborate with client teams shape that data into a larger story.  We support the development of data-driven, actionable recommendations for our clients, with the speed, accuracy, & judgment required for success in todays dynamic media environment.

What You'd Do:

  • Lead the development of a robust learning agenda in partnership with client brand teams as well as agency media & strategy teams that measures media plan success
  • Advise paid media teams on test setup & execution, ensuring that measurement ties back to learning agenda & client objectives
  • Demonstrate strong analytical & strategic skills to help solve clients business problems.
  • Aggregate signals gathered to provide client with success & improvement opportunities in media plans, based on learning agenda
  • Supervise workstreams of junior analysts to ensure executional excellence for analytical workstreams
  • Coach & develop team members on technical skills & industry best practices
  • Contribute to the development of agency best practices around media analytics: measurement, learning agenda development, reporting, etc.  
  • Identify opportunities for leveraging 1P data to inform paid media approach: leveraging resources available to gather data, designing studies, defining success, executing & reporting
  • Build & maintain deep client relationships, & collaborate with cross-functional teams within the agency

What You've Got:

  • A minimum 6-8 years of industry experience working within platforms, conducting analyses, & supervising junior resources,  with entrepreneurial street cred and/or BA/BS degree
  • Project management experience
  • Ideal candidates will have consulting or similar experience advising senior leadership 
  • Understanding of digital media channels, with knowledge of platform best practices & media capabilities
  • Experience with analytics around Performance Marketing and/or Retail Media analytics in the CPG vertical 
  • Thorough understanding of data modeling & Media Mix Models 
  • Self-motivated & demonstrates initiative in identifying opportunities, discerning a clear path forward & acting upon them swiftly
  • Strong storytelling capabilities & deep experience with data visualization tools such as Tableau or equivalent
 
 
 
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