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Harrys // DTC brand for shaving products
 
Marketing, Internship    London, UK    Posted: Thursday, February 11, 2021
 
   
 
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JOB DETAILS
 

About Harrys

Harrys started in 2013 with simple, fairly priced products that delivered an amazing experience to guys every day. Since then, Harrys expanded to the UK, developed relationships with retailers such as Target & Walmart, expanded our grooming brand into a personal care powerhouse, & launched a womens brand called Flamingo.

The key to our success? Our amazing people. From chemists, mechanical engineers, CX associates, to creative directors, sourcing managers, & logistics specialists, Harrys team is composed of some of the most brilliant, diverse, & humble people youll ever meet. 

Our brands answer unmet consumer needs, but our company is a place of inclusion & innovation that attracts some of the brightest minds across industries, geographies, & backgrounds. Whether we have a team of 3 or 300, our core values & our startup mentality remain; we value continuous improvement & learning, teamwork & collaboration, creative problem solving, & open & direct dialogue & feedback. Come for the coffee & free products, stay for the amazing, passionate culture. 

About The Role

In this exciting International role you will drive & deliver shopper marketing programmes across the UK, EU & CA.  This role is deeply cross-functional & you will gain exposure to the Harrys brand & retail teams, whilst building direct & high functioning relationships with the marketing teams of our retail partners. Youll make recommendations on how to deliver bespoke partnership marketing plans based on your knowledge of the brands short & long term goals. Youll input into strategic brand planning processes & ensure the way the brand is represented in-store reflects our ATL brand positioning & efforts.  Youll take a consumer centric approach to your work ensuring everything we do is grounding in customer truth - giving us the competitive edge in our in-store presentation & shopper marketing programmes.

Youll manage a dynamic team of two;

  • ISM Programme Manager: Responsible for smooth delivery of all ISM (in-store marketing). 
  • Shopper MKG exec: Supports you in the conception & delivery of shopper marketing plans.

Its a unique opportunity to join a passionate & mission-driven team & gain exposure to a scaling business.

What You Will Accomplish

  • Build bespoke & exciting partnership marketing programmes for our key retail partners across the UK, EU & CA within the first 6 months.  Combine an understanding of the Harrys brand goals with a deep knowledge of shopper marketing levers (e.g Social, Retailer.com, Email, In-store collateral etc) to create industry leading plans. 
  • Develop high functioning relationships across internal & external stakeholders.  Own weekly updates to Brand & Retail teams. Set up & drive regular meetings with Retailer marketing teams (with the retail teams guidance). 
  • Provide solid recommendations to the retail team on how to spend the trade marketing budget, based on both short & long term business & brand goals.  Deliver activities with operational excellence & measurement frameworks in place.
  • Work in lockstep with the brand team, proactively inputting into brand planning processes & generating all retailer facing shopper marketing materials. 
  • Work collaboratively with the insights lead to ensure all ISM, Partnership marketing & new product launches are grounded in consumer truths. E.g brief insights team to test copy on ISM & build results into development timelines. 
  • Manage a team of two.  Lead & engaged Shopper Mkg team. Maintain engagement scores of +80%.

This Should Describe You

  • A model for positive, collaborative behavior. Understands that in a growing business, we dont always have all of the information we need. Able to step outside of their world to get the job done, & build processes to create a more seamless way of working in the future. 
  • Strong brand sensibilities.  Able to communicate if/where brand execution is being compromised in a precise & calm manner.
  • Humble.  Can own their own mistakes whilst continuing to motivate & drive a x-functional group to drive projects to completion.   
  • Constantly curious & thoughtful about the evolving retail / DTC space 
  • Has a keen eye on where we are being outmaneuvered by our competition & how we can continually improve. 
  • Able to do more with less - create plans that deliver value in unexpected ways.
  • Creative - can develop out of the box thinking for our shopper marketing efforts. Able to brief, inspire & recognize great creative work. Understands the essence of brand/equity management & knows the look of success at retail for Harrys.
  • And - You have a sense of humor.

Here's Who You'll Work With

  • Report into Sally Higgin (Intl Senior Director of Brand).
  • Work closely with Brand, Insights, UK Retail, EU Retail, CA Retail, Sourcing & R&D teams.

Harrys is committed to bringing together individuals from different backgrounds & perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, & do great work together.

Harrys is an Equal Opportunity Employer, providing equal employment & advancement opportunities to all individuals. We recruit, hire & promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth & related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture & protective hairstyles or any other status protected under applicable federal, state & local laws. Harrys commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline & access to benefits & training.

We respect the laws enforced by the EEOC & are dedicated to going above & beyond in fostering diversity across our company.

 
 
 
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