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FanDuel // one-day fantasy sports
 
Marketing, Full Time    New York    Posted: Thursday, June 25, 2020
 
   
 
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JOB DETAILS
 

ABOUT FANDUEL GROUP

FanDuel Group is a world-class team of brands & products all built with one goal in mind to give fans new & innovative ways to interact with their favorite games, sports, teams, & leagues. Thats no easy task, which is why were so dedicated to building a winning team. And make no mistake, we are here to win, but we believe in winning right. That means well never compromise when it comes to looking out for our teammates. From our many opportunities for professional development to our generous insurance & paid leave policies, were committed to making sure our employees get as much out of FanDuel as we ask them to give.

FanDuel Group is based in New York, with offices in California, New Jersey, Florida, Oregon & Scotland. Our brands include:

  • FanDuel A game-changing real-money fantasy sports app
  • FanDuel Sportsbook Americas #1 sports betting app
  • TVG The best-in-class horse racing TV/media network & betting platform
  • FanDuel Racing A horse racing app built for the average sports fan
  • FanDuel Casino & Betfair Casino Fan-favorite online casino apps
  • FOXBet A world-class betting platform
  • PokerStars The premier online poker product

THE POSITION
Our roster has an opening with your name on it

FanDuel is looking for a Marketing Senior Associate to help drive our customer retention & marketing initiatives. You will play a key role supporting FanDuels retention programs across Fantasy Sports. You will also gain exposure to multiple brand verticals including but not limited to Sportsbook, Casino & Racing, in addition to the product & engineering teams. This is an exciting opportunity to help elevate revenue driving marketing initiatives at a premier gaming company.

THE GAME PLAN
Everyone on our team has a part to play

  • Work with the Marketing Manager on setting the direction of key CRM programs, using data driven insights & a strong understanding of business priorities
  • Responsible for execution, creation, email coding, campaign setup, QA, deployment, & reporting for Lifecycle CRM campaigns for the Fantasy brand across all owned channels.
  • Youll serve as an expert in campaign management & delivery, creating cross-functional relationships to ensure a seamless experience for our players.
  • Constantly optimize our programs, looking for opportunities to improve reach & deliverability, optimize channel strategy, & improve operational efficiency
  • Become a systems expert, cultivating extensive knowledge of our marketing tech systems
  • Cultivate extensive knowledge of our segmentation strategy
  • Provide reporting on performance metrics & campaign effectiveness
  • Collaborate with other team members to plan & manage the marketing calendar
  • Mentor Junior team members

THE STATS
What we're looking for in our next teammate

  • 2-5+ years of experience in email and/or mobile marketing, with experience creating & managing campaigns from start to finish preferred
  • Bachelor's Degree preferred
  • Strong understanding of HTML & CSS
  • You have used at least one email service provider (experience with Braze & Movable Ink strongly preferred)
  • Strong grasp of Email Marketing metrics
  • Comfortable with querying & logic (SQL knowledge a plus)
  • Has a positive attitude & loves opportunities to collaborate with others
  • Strong organizational skills & effective at project management
  • Knowledge of Photoshop preferred
  • An avid sports & gaming fan, & have played FanDuel or competitive products
  • Willing to work nontraditional hours, including weekends & evening shifts

THE CONTRACT
We treat our team right

Competitive compensation is just the beginning. As part of our team, you can expect:

  • An exciting & fun environment committed to driving real growth
  • Opportunities to build really cool products that fans love
  • Mentorship & professional development resources to help you refine your game
  • Flexible vacation allowance to let you refuel
  • Hall of Fame benefit programs & platforms

FanDuel Group is an equal opportunities employer. Diversity & inclusion in FanDuel means that we respect & value everyone as individuals. We don't tolerate bias, judgement or harassment. Our focus is on developing employees so that they reach their full potential.

 
 
 
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