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Vayner Media // social-first digital shop
New York City    Posted: Tuesday, September 29, 2020
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Overall Purpose

Strategy at VaynerMedia provides a crucial perspective on the business dynamics.  We are a human centric, culture obsessed discipline where we dive deep into audience insights, media trends, cultural shifts, & tech innovations that inform our strategic recommendations.  Our team is collectively redefining & modernizing the way our clients harness consumer & cultural intelligence, develop brand strategy & plan for attention.

What You'd Do:

  • Articulate insights in a logical flow in order to deliver a compelling & enlightening story to client.
  • Demonstrate strong analytical & strategic skills to help solve clients business problems.
  • Stay abreast of the competitive landscape & category innovations, identifying opportunities for the brands.
  • Evaluate communication opportunities & provide sound feedback and/or recommendations, as appropriate. 
  • Facilitating brainstorms, workshops & ideation sessions that drive greater creativity & innovation.
  • Direct the strategic development of client presentations & other important communication; delivering clear, compelling & persuasive communications to all stakeholders.
  • Building channel strategies (ensuring ideas are translated to consumer behavior on each media channel) 
  • Communications planning, Translating quarterly objectives into actionable briefs for creative & media teams
  • Creative briefs for product Campaigns, Messaging Tests, category initiatives
  • Build & maintain deep client relationships
  • Ongoing collaboration with cross-functional team to develop all work

What You've Got:

  • 7-10 years strategically building brands working for Fortune 500 clients
  • Experience understanding the intersection of business strategy, consumer insights, & media 
  • Strong leadership experience & recognized for their ability to balance getting team buy-in with driving the business (must be able to balance doing the work while also ensuring the cross-functional team has a voice in the process)
  • Ability to review research & content performance, & independently be able to dive into research tools to interpret insights.
  • Ability to interact with & influence people of an organization, fostering strong cross-functional teamwork & collaborative results 
  • Understanding of all media channels, with knowledge of platform best practices & media capabilities
  • Self-motivated & demonstrates initiative in identifying opportunities, discerning a clear path forward & acting upon them swiftly
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