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Critical Mass // digital experience design agency
Media, Full Time    Calgary    Posted: Wednesday, April 07, 2021
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As the Media Director, you are responsible for the management, leadership & evolution of the online media strategy for a group of Critical Mass accounts. This includes, but is not limited to, ecommerce initiatives, online media & promotional support, mobile marketing, search marketing, online advertising production & both brand & direct marketing in order to maximize client business / marketing objectives. Your role largely strategic oversight with some tactical input & relationship building

You will:

  • Coordinate the management, trafficking, optimization & reporting of all campaign initiatives.
  • Work with Critical Mass headquarters to execute payment of invoices & pre-bill process
  • Be responsible for all media campaign set-up & execution, including working with other internal teams & clients to secure deliverables.
  • Support Marketing & Media Managers in reporting templates, management & presentations to clients.
  • Be responsible for pulling & delivering accurate data in initial analyses.
  • Provide insight into campaign analysis & optimization.
  • Research & prepare new information for paid media plans, RFPs, & presentations.
  • Evaluate, build & maintain relationships in the display & emerging media community.
  • Stay up-to-date on & advise the Marketing & Media groups on the latest trends in interactive marketing / media & developments.
  • Aid in the development of Point ofView (POV) documents on new trends or special opportunities.
  • Participate in new business efforts as needed by management.

You have:

  • 1-2 years experience as a digital media associate/trafficker.
  • Full knowledge of DoubleClick DFA 6 trafficking & reporting, DFP knowledge a plus.
  • Previous experience with eMarketer, Nielsen & comScore.
  • Familiarity with Google ad products bonus points if youre familiar with Google AdWords.
  • General understanding of digital media & the digital landscape.
  • Thorough knowledge of standard & rich media ad trafficking software for display, video, mobile & other emerging channels.
  • Familiarity with & passion for digital media.
  • Strong interpersonal, written & verbal communication skills.
  • Ability to multi-task & meet deadlines while paying attention to details.
  • Ability to work effectively under stressful situations & time constraints.
  • Ability to work effectively across functional groups or geographic offices.
  • Good project management, planning & organizational skills.
  • Ability to work independently, yet seek help when needed.
  • Proficient in MS Office, specifically Excel.
  • Independent & able to work with minimal supervision while maintaining focus & productivity.
  • Flexible & able to quickly adapt to new situations.

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