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Tripadvisor // enabling travelers to plan & book trips
 
Marketing, Full Time    Paris, Barcelona, Milan    Posted: Monday, May 23, 2022
 
   
 
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TheFork, part of Tripadvisor group, is the leading online restaurants booking platform in Europe & Australia. We are present in +12 countries with 60 000 partners restaurant in a mission to bringing happiness through amazing dining experiences. Creator of a unique model that has disrupted the restaurant industry, we put innovation at the heart of our ambitious growth.

Thanks to TheFork (app/web), millions of diners can easily discover, book & pay the right restaurant at the right price, & thousands of restaurants owners benefits from our solutions to optimise reservation management, streamline operations & ultimately improve service & boost revenue.

In the International Marketing Direction, you are part of the B2C CRM Team. You report to the CRM Capabilities project manager. You support CRM central & local teams by implementing, maintaining & extending CRM infrastructure on data, service providers & features. (This role can be based in either Paris, Barcelona or Milan!)

What are your main responsibilities?

  • Implement, maintain & improve tooling & process to enable CRM teams to deploy their strategy
  • Daily collaboration with data & product teams to translate business needs into technical requests
  • Continuous improvements & new features development to our tool, Braze
  • Implementation of new use cases & new channels (e.g.: in-app messages)
  • Management of new projects: transactional communications migration, personalization through algorithms & scoring with data science team
  • Develop & own the relationship with different external actors
  • Providers of our tools: campaign management, deliverability, email builder
  • Follow up of best practices, guidelines thanks to regular scan of market trends, & competitors CRM activities
  • Analyse & build of monitoring
  • Business monitoring through dashboards & data requests
  • Continuous optimization of CRM tracking & measurement
  • Local team empowerment & projects coordination
  • Support TheFork local teams on their communication plans & relational strategy
  • Opt in management process & CRM data privacy review

What is your profile?

  • Master degree level majoring in business or digital marketing, you already have more than 2 years experience in CRM Capabilities, Product Management at a digital company or in consulting, agency
  • You are comfortable in international environments & fluent in English, French, Spanish, Italian are a plus!
  • Dynamic, autonomous & rigorous, you have excellent relational skills & you love team work
  • You understand both marketing needs & technical feedback
  • You are impact-oriented & know how to prioritize
  • Youre a problem-solver & you manage to handle a high load of work by prioritizing with serenity
  • Knowledge of TABLEAU, SQL, BRAZE, DARTAGNAN, VALIDITY are appreciated

What we offer?

  • Permanent contract
  • Competitive fixed salary
  • Ticket Restaurant
  • International working environment
  • Compensation for practicing sports in any gym

#LI-TM1

 
 
 
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