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As the Sr. Integrated Campaigns Manager, youll lead strategic planning & implementation of multi-channel, cross-functional campaigns. This role will own one of our priority audiencesmarketersand will drive our integrated go-to-market campaigns strategy to engage, acquire, & retain customers using Vimeo for marketing. If youve ever marketed to marketers, you know its an exciting challenge, & this is a unique opportunity to develop that strategy at Vimeo.

The integrated marketing team is a new function, so you will play a pivotal role in building the foundation of this team & establishing new processes within the organization. Youll work in close collaboration with the rest of the marketing team to drive planning, align with stakeholders, & manage execution from initial concept through measuring success & optimizing performance.

You will be responsible for leading the integrated plan for your audience, including messaging & positioning, content, campaigns, distribution, budget, objectives & key results. You will work with leaders from product marketing, content, demand, communications, community, paid media, CRM, & more to define & prioritize initiatives in order to impact our goals.

This is the right opportunity for a marketing leader with broad experience across content & channels, & who understands how to integrate a cohesive brand narrative across marketing campaigns. You will have a track record of successfully managing complex processes across multiple teams, & cultivating productive collaboration with various stakeholders to craft industry-leading marketing campaigns.

What youll do:

  • Drive strategic planning & execution of integrated marketing campaigns for our target audiences: marketers
  • Develop a deep understanding of this audience using frameworks like job-to-be-done (JTBD) & ideal customer profile (ICP), working closely with Product Marketing, Content, & Communications teams
  • Work with Lifecycle & other channel teams to coordinate effective distribution across the customer journey
  • Manage & coordinate the campaign implementation process, aligning with key stakeholders on objectives & timelines
  • Work with marketing leadership to establish target goals & budget
  • Align with the Marketing Operations & Analytics to ensure proper tracking
  • Develop monthly & quarterly reports on campaign performance to share with the rest of the team & our leadership
  • Identify opportunities to optimize & work with partner teams to implement
  • Analyze the current campaign request process & make improvements
  • Document process, templates, & helpful information & regularly communicate campaign efforts & updates

Skills & knowledge you should possess:

  • 6+ years of integrated marketing experience with a focus on B2B SaaS - bonus points if youve worked with self-serve/freemium funnels
  • Understanding of the marketing audience
  • Strong understanding of audience persona development, balancing both data-based insights & qualitative market research
  • Exceptional communicator who is comfortable navigating large teams & operating cross-functionally
  • Highly collaborative & a team player - youre known breaking down silos & bringing out the best in teams
  • Strong in project management with the ability to coordinate multiple projects across various people & teams with deadlines & due dates
  • Broad experience with content & marketing channels, including events, digital ads, CRM, & social
  • Results-driven with ability to look at data & make inferences & recommendations
  • Passion for video - as a marketer you have done video marketing & virtual events, & want to be a part of the next evolution of these tools
  • Thrives in fast-paced environments

#LI-BT1

Vimeo (NASDAQ: VMEO) is the worlds leading all-in-one video software solution. Our platform enables any professional, team, & organization to unlock the power of video to create, collaborate & communicate. We proudly serve our growing community of over 260 million users from creatives to entrepreneurs to the worlds largest companies.

Vimeo is headquartered in New York City with offices around the world. At Vimeo, we believe our impact is greatest when our workforce of passionate, dedicated people, represents our diverse & global community. Were proud to be an equal opportunity employer where diversity, equity, & inclusion is championed in how we build our products, develop our leaders, & strengthen our culture.

Learn more at www.vimeo.com

Learn more at www.vimeo.com/jobs

 
 
 
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