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Founders Factory is unlike anywhere else. We create entirely new products from scratch & turn promising concepts into prototypes, & ultimately an MVP, validating decisions commercially along the way to attract a founding team that can spin out into a fully-fledged business. 

Ohana is one of our products developed at the Factory in our Retail Sector & now we need a Founder to build this business.  

 About Ohana Today, it is easier than ever to start a brand but increasingly difficult to scale it.  The low barriers of entry & highly fragmented demand have enabled the direct-to-consumer space to boom - but the result is an ever-growing number of brands fighting to acquire the same customers time & time again.  

This is what we're building at Ohana - a platform that helps purpose-driven brands build mutually reinforcing partnerships at scale.  In this battle, the only real winners are the social media giants whose ads are increasingly expensive. The issue is that the cost of customer acquisition makes it very challenging for these brands to thrive & scale.

This has a massive impact on the chances at success of 1,000s of ambitious purpose-driven brands. There needs to be another way. The direct-to-consumer space can collaborate rather than compete, & leverage the scale, scope & assets of each brand in the network to drive down the costs of accessing new quality customers, without losing its character, or its direct relationship with the customer. We believe that community-led growth & collective reciprocity will be the way that purpose-driven DTCs can thrive. 
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