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Moda Operandi // luxury retailer for runway collections
Headquarters, New York City    Posted: Saturday, March 07, 2020
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Moda Operandi is an e-commerce platform transforming the way people discover & shop for designer fashion. Through its innovative mix of commerce & content, Moda allows women & men to shop for whats new & whats next in designer fashion from the worlds leading emerging designers & luxury brands. Founded in 2010, Moda Operandi's mission is to make it easy for designers to grow their businesses & consumers to realize their personal style. Today, Modas platform carries more than 1,000 brands & designers across fashion, fine jewelry & home, ships to 125 countries, & has raised nearly $300M in funding from top-tier global investors.

Position Summary

The Senior Data Analyst works with the leads for the analytics function on the Analytics team at Moda Operandi. The ideal candidate is data-driven, with an ability to understand the bigger picture. This role is responsible for providing actionable insights that ultimately drive value. The Senior Data Analyst should be comfortable presenting those insights & recommendations to various individuals across the organization.

What Youll Do


  • Own the delivery of digital analytics & insights across the business units, making recommendations & implementing improvements to current business practice.
  • Conduct ad hoc analyses that will advise the marketing team on how to maximize channel profitability & optimize promotional strategies.
  • Execute deep-dive analysis, through application of statistical methodologies, (such as cluster analyses) to provide insights into customer/marketing performance data


  • Develop & disseminate weekly, monthly & quarterly E-commerce & marketing dashboards to the executive team
  • Monitor website shopping funnel performance & identify marketing & merchandising opportunities to improve E-commerce KPIs
  • Automate recurring reports to increase department & organizational efficiency

Planning & Forecasting

  • Participate as the marketing lead in the annual business forecasting process & on an ad hoc basis to understand the impact of new company initiatives
  • Maintain daily forecasts for key web metrics & measure performance against goals for Modas business divisions, product categories, marketing channels & visitor device types

Data Accuracy & Availability

  • Partner with product, tech & marketing teams to ensure the right tracking is in place to measure success of initiatives, & to update tracking as new product features & marketing vendors are added
  • Develop new methods for understanding how cross-device & cross-channel interactions influence current reporting
  • Partner with QA team to automate the process for ensuring web analytics data is consistent & correct

Organizational Leadership

  • Works with Senior Analyst to define digital analytics road map & prioritizes projects based on current company needs & future growth
  • Advise marketing & tech teams on AB test design & implementation best practices
  • Stay abreast of digital analytics technology & tracking best practices

Who You Are

  • Bachelors degree in marketing, math, statistics, finance, or related analytical field
  • 3+ years of experience in a digital analytics or web analytics role
  • Strong SQL skills, R or Python a plus
  • Self-starter & able to manage projects from ideation through completion
  • Strong Microsoft Excel skills
  • Strong data presentation & visualization skills.
  • Experience with Google Analytics, Omniture/Adobe Analytics or other web analytics tools a plus
  • Experience with statistical software (SAS, SPSS, or open source equivalent (R / Python)) a plus
  • Experience with Looker or other dashboarding tool a plus
  • Experience with large data sets a plus
  • Working knowledge of HTML/CSS/Javascript a plus

Bonus Points

  • Communication & Influencing
  • Demonstrate ability to build & foster productive working relationships with cross-functional teams
  • Creative thinker with the confidence to share ideas with the team
  • Impact the ability to:
  • Support cross-functional team improvement initiatives
  • Execute appropriate processes & decisions across the organization
  • Industry Knowledge
  • Comprehensive understanding of the fashion & luxury goods industry, consumer products & personal technology industries, & trends affecting them
  • Resiliency
  • Thrive in a fast-paced environment, welcoming challenges
  • Adapts to change with ease & composure
  • Curiosity
  • Possesses a desire to uncover & explore
  • Digital Acumen
  • Exceptional understanding of digital landscape & how all channels work together to create 360 degree impact
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