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    Sign in // marketing automation platform for doctors
Marketing, Full Time    New York City    Posted: Tuesday, February 11, 2020
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JOB DETAILS is a marketing & reputation management platform, purpose-built for the complex problems that healthcare providers face when building & growing their practice in a digital world. Doctor.coms industry-leading data management technology & its unique integrations with the most prominent directories & review sites have empowered over 20,000 practitioners to seamlessly enhance their online visibility, grow patient trust & ultimately attract more patients.

This role, while highly collaborative with marketing, is part of the Customer & Product Marketing team within our Client Success department. In addition to everyday customer marketing responsibilities for Enterprise clients (Hospitals & Group Practices), you will be responsible for building out & maintaining touchpoints throughout the client lifecycle. The core goal of this role is to build a strong foundation for client education, product engagement, & growth, while improving the client experience & satisfaction KPIs.


  • Own ideation, creation & maintenance of client education & engagement materials to enable our customers & client success team (e.g. articles,
  • PDFs, videos, webinars, guides, email campaigns, email templates).
  • Build, launch & maintain a Knowledge Center (Salesforce Community) for this customer segment.
  • Own the creation & execution of an advocacy program for our VIP clients.
  • Create, maintain & improve recurring lifecycle touchpoints from sales hand-off through ongoing renewals (e.g. implementation, product engagement, performance reporting, upsells, renewals, surveys).
  • Perform day-to-day email marketing activities within Pardot, including, but not limited to: email campaign set-up, scheduling, testing, & deployment of one-time, recurring, triggered & dynamic content-driven campaigns.
  • Track & analyze campaign effectiveness & provide adjustments as required to ensure overall success.
  • Be the voice of our Enterprise customers by interviewing, surveying, & engaging with them on a recurring basis.
  • Be a role model for the company culture & exemplify high-performance standards.


  • Minimum 1 year of proven experience in B2B SaaS marketing or communications.
  • Previous client-facing experience preferred.
  • Previous experience with video creation, basic graphic design, or other content creation preferred.
  • Excellent verbal & written communication skills.
  • Experience with Salesforce (Sales & Service Cloud, Communities) & marketing platforms (Pardot).


  • Love of customers & influencing behaviors
  • A strategic thinker with creativity, curiosity & tenacity to execute effectively.
  • A strong bias for action & ownership, can be scrappy & work quickly with fast turnarounds.
  • Entrepreneurial drive, creativity & demonstrated ability to achieve stretched goals.
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