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Peloton // connected indoor fitness cycles
New York City    Posted: Monday, June 13, 2022
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Peloton is looking for a passionate, data-driven, consumer-centric Lifecycle expert to join its Lifecycle Strategy team within the Demand Generation organization. Reporting to the Director, Lifecycle Strategy this role will partner with various teams such as Retention, App, Paid media, Ecommerce, Inside Sales, Retail & Analytics to create highly segmented & personalized nurture campaigns focused on optimizing path to purchase. This role will develop core customer journey touchpoints, communicate key messages to drive conversion, & educate leads on new product or features launches. 

Were looking for a proven track record of driving key business metrics along with measurable testing frameworks. There will be a high degree of collaboration with other teams to plan & implement cross-channel projects, particularly around email, in-app, & push. The ideal candidate has experience not only in the technical aspects of email marketing but also driving email strategy to meet acquisition business goals. Experience with other marketing channels outside of email (push, in-app, SMS) is a major plus.

Were a fast-paced, committed team that thrives on collaboration, making data-driven decisions, & challenging the status quo to most effectively deploy personalized, consumer-centric communications across the consumer journey.   


  • Own & build campaign strategies that customize messaging to users based on key personas, behavioral data, & email engagement data across seasonal & trigger-based campaigns
  • Execute & analyze A/B test plans to improve engagement performance & conversion rates 
  • Continuously test, learn & iterate on our lifecycle strategy & identify the best performing content & messages across audiences & stages
  • Collaborate with cross-functional teams to develop new assets for each stage of the customer journey
  • Develop creative briefs & work with designers & copywriters to create compelling creative that drives results
  • Work with our CRM team to measure each experiment, document & socialize findings, & develop next steps 
  • Build clear & concise presentations
  • Effective communication with peers & senior leaders


  • 6+ years of experience in a lifecycle/CRM role 
  • Strong empathy for customers & understanding of value drivers in revenue business models
  • Experience using email & marketing automation platforms like SimonData, Braze,SalesForce, or Marketo
  • Demonstrated experience planning & executing programs particularly adoption, cross-sell, & upsell & an understanding of marketing channels like email, in-app, push messaging
  • Leads by example demonstrating curiosity, empathy, grace under pressure, integrity, responsiveness, transparency, agility & authenticity
  • Analytical & process-oriented mindset with unparalleled attention to detail
  • Strong project management skills with a proven track record in coordinating multiple projects across various teams
  • Comfort operating independently in a fast-paced environment; must be adaptable & willing to take on additional responsibilities as necessary



Peloton is the leading interactive fitness platform globally, with a passionate community of 7 million Members in the US, UK, Canada, Germany, & Australia. Peloton makes fitness entertaining, approachable, effective, & convenient, while fostering social connections that motivate its Members to commit to their fitness journeys. An innovator at the nexus of fitness, technology, & media, Peloton reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, world-class streaming digital fitness & wellness content, & best-in-class fitness experts & Instructors.

At Peloton, we motivate the world to live better. Together We Go Far means that we are greater than the sum of our parts, stronger collectively when each one of us is at our best. By combining hardware, software, content, retail, apparel, manufacturing, Member support, & so much more, we deliver an exhilarating fitness experience that unlocks our members' greatness. Join our team to unlock yours.

Peloton is an equal opportunity employer & committed to creating an inclusive environment for all of our applicants. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you would like to request any accommodations from application through to interview, please email:

Peloton has a COVID-19 vaccination policy to safeguard the health & well-being of our employees & customers globally. All employees based in the U.S. & Canada are required to provide proof of vaccination, unless the employee has a Peloton-approved reasonable accommodation or as otherwise required by law.
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