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Tanium // endpoint security & systems management
Seattle, WA    Posted: Thursday, April 08, 2021
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The Basics:

The Digital Advertising Specialist is responsible for the strategy development & day-to-day management of paid search, paid social, retargeting, & display campaigns focused on driving new leads. They will oversee our PPC processes, objectives, strategies & implementation of audience-specific campaigns in support of revenue growth & performance optimization. The Digital Advertising Specialist must be able to manage large accounts with large budgets & be solution-focused & able to successfully execute on a variety of paid advertising strategies & initiatives. The Digital Advertising Specialist will drive strategy, channel mix, performance analysis, campaign management, & tactical execution across multiple platforms such as Google, Bing, & LinkedIn.

What you'll do:

  • Develop & manage effective near & long term paid search, paid social, & display strategies that increase conversion, revenue, & ROAS
  • Day-to-day campaign management including: keyword & audience research, bid management, ad copywriting, performance optimization, & testing 
  • Translate business & marketing goals into digital advertising programs & establish objectives, strategies, budget estimates, lead projections & insights
  • Manage budget allocations across campaigns & platforms 
  • Be responsible for driving traffic, lead volume, conversion & revenue targets
  • Monitor, analyze, & report on industry trends, campaign performance, & recommendations
  • Communicate campaign performance & status reports to Demand Gen team outlining progress against goals & KPIs
  • Find new mediums & vendors to expand our paid advertising presence while maintaining targeting strategies

Were looking for someone with:

  • Education:
    • BA or BS in marketing or related field
  • Experience:
    • 5+ years PPC management experience, preferably in B2B 
    • Deep understanding of Google, Bing, LinkedIn, & other major ad platforms
    • Working proficiency of Marketo or similar platforms for list management, campaign setup & orchestration, lead management, tracking & reporting
    • Experience analyzing complex data, market research, & formulating actionable plans
    • Knowledge of analytics/reporting tools (Google Analytics, etc.) preferred
  • Others:
    • Experience in cybersecurity, cloud/SaaS or other IT environments a plus
    • Excellent strategy & planning skills
    • Excellent analytical & data analysis skills
    • Excellent research, negotiation, & communication skills 
    • Excellent project management skills & a high attention to detail
    • Highly collaborative with a deep sense of ownership & accountability

About Tanium:

At Tanium, we offer a proven platform for endpoint visibility & control that transforms how the world's largest & most sophisticated organizations manage & secure their computing devices with unparalleled speed & agility. Theres a reason why more than half of the Fortune 100, top retailers & financial institutions, & four branches of the US Armed Forces rely on Tanium.

Our unstoppable spirit, drive to do the right thing & win as a team attitude has earned us the rank of 7th on the Forbes list of Top 100 Private Companies in Cloud Computing for 2019 & 10th on FORTUNEs list of the 100 Best Medium Workplaces.

At Tanium, we take care of our employees & their communities with things like 5 days of Volunteer Time Off.

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