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Trilogy Education // skill-based training programs
 
Marketing, Full Time    New York City    Posted: Wednesday, July 10, 2019
 
   
 
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About Trilogy:

Powered by big dreams & small egos, Trilogy is reimagining how skills-based learning can change the face of education. We work with experienced instructors, innovative employers, & top universities to create boot camps that prepare highly-motivated students for high-growth careers. And although weve successfully graduated hundreds of students, this is truly Day 1 for us.

Driven by a one-team mentality, were looking for those with the hunger, talent, & passion to ride this wave with us.

Trilogy is the first of its kind to bring the successful web development boot camp model, as well as other continuing education programs, in house to academic institutions while supporting the entire student academic journey. Our platform combines our curriculum, student recruitment, & career placement services to elevate graduates for increased job market success. We are in high-growth mode & rapidly expanding our family of partners.

Our Values:

We put students first

We put students first because they deserve nothing less - & our university & employer partners expect nothing less. Every aspect of Trilogy's success depends on this.

We never stop improving

We believe that continuous improvement is the source of innovation. We lend an ear to both our fans & our critics in an effort to deliver better programs, better service, better communication, & better value.

We bring a "can do" attitude

We are a team of entrepreneurs who confront challenges head-on & figure things out. We value action, effort, commitment, & learning.

We succeed only as a team

Teamwork is critical to our success, & we place a tremendous value on how we work together in our immediate teams, between our business units, & across the entire company.

The Job:

Trilogy Education Services is hiring aDigital Marketing Analystto join our Marketing team in Boca Raton. In this role, you will focus on measurement & analytics & be responsible for providing strategic insights to help accelerate the growth & efficiency of paid search, display, social & other marketing channels.

You'll work with internal & external stakeholders, reporting key learnings & presenting the strategy to address the complex challenges of marketing effectiveness, ROI, optimization strategies, behavioral targeting, & campaign effectiveness.

Digital Marketing Analyst responsibilities include tracking advertising costs, researching consumer behavior & exploring market trends & opportunities. To be successful in this role, you should have experience with PPC campaigns & be comfortable with processing & analyzing marketing data. Ultimately, you will help us ensure we spend our marketing budget efficiently & we target our audience through successful campaigns.

Our ideal candidate is highly curious & passionate about achieving results through actionable, data-driven insights. He/she has excellent project management skills, including the ability to manage details through to completion & ensure project deadlines are met. He/she must possess excellent problem solving skills & the ability to derive & present insights from data.

Responsibilities:

  • Analyze & report on landing page traffic & trends
  • Analyze search query data to identify growth & efficiency opportunities for the SEM team
  • Conduct keyword research to help SEM managers scale campaigns
  • Work with social media team to analyze data to optimize campaigns
  • Analyze audience & creative trends on paid social channels to identify growth & cost optimizations for PPC managers.
  • Assist product team with demand analysis for new course opportunities
  • Analyze & report on marketing KPIs such as CPC, CTR, Conversion Rate
  • Monitor budget distribution & performance of paid ad campaigns
  • Recommend website & campaign optimizations

Requirements:

  • 2-3 years work experience as a Marketing Analyst or a similar role
  • Experience working with SEM & PPC teams preferred
  • Data-driven individual with effective problem-solving skills
  • Strong interpersonal communication skills with an ability to present information to small groups
  • Proficient in MS Office Suite
  • Knowledge of SEM, social media marketing, & Google Analytics preferred
  • Knowledge of Tableau or similar data visualization tools a plus

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