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Andela // global talent accelerator
 
Marketing, Full Time    New York City, US    Posted: Wednesday, November 25, 2020
 
   
 
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ABOUT ANDELA

Marc Andreessen, co-founder of the venture capital firm Andreessen Horowitz wrote: software is eating the world. That statement is just as true today as it was eight years ago.  Software is embedded in our day-to-day, & few industries are immune.  Peak behind the code & you will find brilliant engineers pushing the boundaries of what is possible.  

Talk to any engineering leader & they will tell you that access to talent is their number one barrier to building software & growing their business. Research the industry & you read about the 1 million computer-programming jobs that will go unfilled in 2020. 

That is where Andela comes in. We help engineering leaders at companies big & small bridge that gap. We are building tools, systems & processes to connect talent, no matter where they live, with the opportunities to do great things. To date, we have identified 1,000+ software engineers from emerging markets & placed them as full-time, embedded members of development teams at over 200+ tech companies. Along the way, we have raised over $180M from Al Gores venture fund, Generation Partners, Google Ventures, Spark Capital, the Chan-Zuckerberg Initiative & Serena Ventures. 

And we are just getting started.

YOUR ROLE
Andela is seeking a Senior Manager, Marketing Operations to lead all aspects of marketing operations to ensure the platforms, tools & processes are in place to generate, capture & nurture demand into leads & opportunities that drive the pipeline. The ideal candidate is a team player with excellent cross-functional project management skills, a deep understanding of marketing operations best practices, & a track record of designing & implementing effective & scalable marketing processes & systems.

You'll work closely with colleagues across Marketing, Sales, & Revenue Operations to evolve & optimize marketing technology & automation strategies & programs. 

Responsibilities include:

  • Own the martech stack, including Marketo, Chat, ZoomInfo, & future technologies, including ABM & reporting attribution 
  • Build, maintain, & implement best practices for marketing automation & demand generation in campaign management, lead routing, processes, & data integrity
  • Optimize lead scoring & routing to ensure quality leads are passed to sales development, & increase efficiencies & conversion rates
  • Create & manage A/B testing initiatives as well as other proactive testing strategies
  • Manage & grow marketing databases, while ensuring data integrity & governance
  • Define business analytics & work with team to maintain Marketo & Salesforce dashboards & reports to measure all aspects of the marketing lead generation engine: database cleanliness, campaign effectiveness, & overall pipeline & revenue performance
  • Work closely with the Revenue Operations to identify gaps in current processes, systems, & reporting


Ideal Background

  • 5+ years of experience in marketing operations management
  • Marketo certified
  • Experience with Salesforce reporting 
  • Bachelor's degree in related field or equivalent work experience
  • Strong analytical skills & experience using data to drive decision-making
  • Exceptional problem-solving skills & the ability to navigate ambiguity in a fast-paced, collaborative & highly dynamic environment
  • Self-motivated & able to handle multiple competing priorities
  • Superior communication & interpersonal skills

This role is fully remote & work from home

#LI-Remote

 
 
 
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