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Quartet Health // behavioral healthcare delivery
 
Marketing, Full Time    New York or Remote (USA)    Posted: Thursday, February 11, 2021
 
   
 
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JOB DETAILS
 

Company Description:

Quartet is a healthcare technology & services company on a mission to improve the lives of people with mental health conditions. We connect people to the right mental health care at the right time. Our collaborative technology & range of services bring together physicians, mental health providers, & insurance companies to effectively improve patients' health & drive down healthcare costs. Backed by $160.5 MM in venture funding from top investors like Oak HC/FT, GV (formerly Google Ventures), F-Prime Capital Partners, Polaris Partners, Deerfield Management, Centene Corporation, & Echo Health Ventures, Quartet is headquartered in NYC & is currently operating in several markets across the United States Pennsylvania, Washington, Northern California, New Jersey, North Carolina, Louisiana, & Illinois.

The Role

The mission of this role is to expand Quartets multi-channel footprint as we continue to scale our direct-to-patient offering, including establishing the companys presence in paid search, display, remarketing, affiliate, SEO & offline. This person will forge new digital channels for Quartet, leading the strategy & implementation of new campaigns to meet ambitious company goals. They will unlock opportunities to reach new users (mental health providers, primary care providers, case managers, & patients), while partnering with a team of seasoned Performance & Content Marketers.

Accountabilities

This individual will work closely with other key members of the Marketing & External Affairs team, especially those representing Performance/Product & Content Marketing, to scale our self-activation offering, helping members of health plans get the best mental health care for them. They will also liaise cross-team, including with members across Product, Business Operations, Clinical & Market teams.

Key accountabilities include:

Channel Strategy & Implementation 

  • Scope opportunities across the full landscape of channel development, to plan, build & execute a cohesive strategy that drives sign-up volume among a set of patients, & engages them at positive ROI
  • Understand the value patients get from working with Quartet, & how to build trust, engage them, & drive them to action (sign-up, retention). Understand your channels & share your knowledge with other team members & stakeholders throughout the organization
  • Coordinate campaign timing, content & delivery with owners of other active channels (eg organic social, PR, paid social, retention)
  • Align opportunity & risk, including having a strong understanding of advertising implications within the US healthcare vertical (e.g. PHI, CCPA)

Campaign Execution

  • Obtain required contracts to be reviewed by Legal, Compliance & Finance prior to launch. Proactively pinpoint relevant considerations in a concise & timely manner
  • Own & mature relationships with publishers & networks end-to-end, starting in the concepting phase
  • Have a keen & timely approach to active optimization, including A/B testing, conversion & pricing
  • Establish workflows for managing campaigns, & ensure timely deployment, budget delivery & performance
  • Employ processes cross team to identify any delivery issues that impact your book of business
  • Collaborate with Content Marketing team to ensure all deliverables are formatted appropriately, & that any custom channel materials are scoped & outlined in an actionable manner

Reporting

  • Liaise with Performance Marketing & Business Operations stakeholders to outline campaign health metrics & projectories required to meet ROI goals
  • Work closely with Performance Marketing to ensure consistency in reporting & analysis, as well as outlining optimizations & next steps
  • Monitor & consistently improve campaign health metrics & ROI
  • Create ad hoc reporting when required
  • Ensure that all key stakeholders are abreast of campaign performance, metrics & next steps

Qualifications

  • At least 5-7+ years of relevant experience in multi-channel concepting & growth (including paid marketing, remarketing, affiliate, SEO, OOH, television, radio, direct mail)
  • A minimum of 3 years in D2C healthcare advertising (agency or in-house)
  • Hands-on ad trafficking experience across multiple publishers (eg Google, Bing, LinkedIn)
  • Strong background in pricing optimization, including the things that make it happen (eg event tracking, pub side conversion AI, remarketing. prospecting)
  • Proficiency in building strong relationships with partners & publishers
  • Deep understanding of algorithmic factors & how to best apply them (e.g. QS, SEO)
  • Understanding of & experience implementing both last click & multi-click attribution schemas
  • Confidence in execution, & the ability to synthesize data sets into succinct recommendations
  • Ability to apply digital & offline channel execution in a cohesive & complementary manner
  • An infectious enthusiasm for the work that you do, & the ability to evangelize your craft to various stakeholders in ways that are actionable
 
 
 
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