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Better // digital mortgage
 
Media, Full Time    New York    Posted: Tuesday, September 17, 2019
 
   
 
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About Better.com:

Were one of the fastest growing homeownership companies in America. Why? Because were building a better way to get home & our customers love it. By combining smarter technology with an award-winning team of mortgage experts, were making homeownership so simple it feels magical.

So far, weve:

  • Helped more than 10,000 families get home
  • Financed over $3B in loans
  • Saved families an average of $32,000 in fees over the life of their loans
  • Grew our geographic coverage to 36 states, up from 15 states from a year ago

And were not slowing down. We continue to outpace the rest of the industry at every turn.

Our backers have helped build some of the most transformative tech & finance companies in history. Kleiner Perkins, Goldman Sachs, IA Ventures, Ally Bank, American Express, Citigroup & others have invested over $150MM in Better & our vision of making homeownership magical.

A Better Opportunity:

Were building Better.com as a brand from the ground up & we need a copywriter to help us shape & execute it across a range of deliverables. This person will be able to marry our brand voice with creative thinking to drive action & inspire trust.

Youre a fast-moving self-starter who can take an assignment & ladder on strategic thinking based on a problem & the audience. You know when to ask questions & when to own something all the way through.

Projects & deliverables change by the day from emails & landing pages to digital ads, social, print, video, & sales scripts, so you should be just as effective with long & short form writing.

About You:

  • You have 6+ years of copywriting experience
  • Youre already excited by the idea of talking about mortgages all day, every day
  • You think strategically about how copy works to drive conversion & business goals
  • You know how to build a relationship & brand loyalty through copy
  • Youre an expert at explaining complicated products to consumers
  • You have integrated experience. You understand how an email should complement a landing page
  • Youre good at adapting brand tone to fit difference scenarios
  • Youre able to work just as well independently as with an art partner
  • Youre a stickler for grammar & punctuation, but know when to relax the rules
  • You have a portfolio that shows a range of the above


Things we value:

  • Curiosity. Why? How? Repeat.
  • Nerdiness. Financial news & trends are fascinating. Seriously.
  • Relentlessness. No one here gives up. We try. We fail. We try again.
  • Passion. If you dont get excited about homeownership, mortgages, & real estate, it simply wont work.
  • Smarts: book & street. We have to use all the tools at our disposal to build Better.
  • Empathy & Compassion. You understand that people's biggest dreams are in your hands.
  • Communication. Can you ask for help or put your hand up when you dont understand?
  • Building. Doing. Making. Yes, we have to do a lot of thinking & talking to figure this stuff out, but you cant wait to leave the conversation & build it.
 
 
 
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