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LiveRamp // data onboarder for marketers
Product, Full Time    Phoenix, Arizona, United States    Posted: Wednesday, August 25, 2021
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Product Manager - Activations (Activation Back-End & Matching)

LiveRamp is the leading data connectivity platform. We are committed to connecting the worlds data safely & effectively, advancing innovation, & empowering people to do good. Our platform powers customer experiences centered around the needs & concerns of real people, keeping the Internet open for all. We enable individuals around the world to connect with the brands & products they love. LiveRampers thrive on solving challenging problems for the good of humanityand were always looking for smart, kind, & creative people to help us get there.

Mission: LiveRamp makes it safe & easy for businesses to use data effectively.

Marketers are looking for ways to engage audiences with a personalized experience across multiple platforms. Our Activation & Data Management team supports LiveRamps industry leading Audience Activation product that helps Marketers translate their data so they can securely reach their target audiences in the right context, across the advertising ecosystem, setting the foundation for long-lasting customer relationships & own the Data Model & manipulation tools required to do this at scale & across all LiveRamp Products.

In this context, this role owns the vision & definition of the key stats & metrics our customers use to evaluate LiveRamp & their business opportunities across our different products. With the industry changes coming up for cookies & mobile Ad IDs, we are looking for a strong leader to drive the change & carry the vision for LiveRamp & our customers.

You will:

  • Collaborate with x-functional leaders to define a clear & measurable product strategy
  • Understand customer needs & use them to inform clear product priorities
  • Take accountability for delivering against a roadmap, leveraging product management & agile development best practice.
  • Set Vision: Create & articulate a long-term product vision & strategy in alignment with the broader company strategy & validated by customer needs & market trends.
  • Influence Product Team & Execution:
  • Influence & empower world-class product managers with tools & standards
  • Establish culture to reliably translate requirements into product delivery
  • Establish business-outcome-based OKR prioritization & roadmap in collaboration with Sales, Product Marketing, Legal, Engineering, etc....
  • Guide & mentor team members to navigate complex dependency management & make short & long term trade-offs across multiple products / stakeholders.
  • Create alignment on priority & approach:  Drive alignment on how our stats & metrics are defined & deployed. 
    • Work with Commercial Leaders (Sales, Marketing, Ops) to understand customer needs, market trends & to align on product roadmap
    • Work with CTO & Engineering Leadership to build technology that maximizes customer value & creates the desired customer experience 
    • Work with various other functions to deliver product & revenue end-to-end, e.g., Product Marketing, Legal, Operations

Your team will: 

  • Translate executive vision into action. i.e., move the entire company & tech stack towards self-service SaaS, API first, (selectively PaaS), cloud native, scalable products
  • Deliver revenue growth of multiple applications, e.g., B2C, TV
  • Be accountable leaders. We deliver what we say we will deliver, & communicate clearly with all functions at all levels.

About you: 

  • Bachelors degree in Computer Science or technical field, or equivalent experience.
  • 2+ years of experience as a product management or similar role.
  • Comfort working at the technical level - understanding APIs, full stack, systems architecture, adtech ecosystem

Bonus Points:

  • Experience in digital advertising market working with advertisers and/or agencies & experience with internet-enabled TV advertising.
  • Experience working collaboratively with multi-functional, distributed teams in multiple time zones. Ability to listen, articulate positions, & advocate designs.
  • Track record of successfully launching & scaling SaaS & PaaS platforms across markets. Demonstrating clear data-driven insights combined with instinct for knowing what internal / external stakeholders want, resulting in outstanding product results.
  • Track record of success in the full lifecycle of product management. Includes both product strategy & execution, from defining customer needs to defining clear user stories, priorities, engineering delivery & go-to-market.
  • Gennaro GiachettaAbility to achieve stretch goals in an innovative & fast-paced environment, demonstrating an entrepreneurial drive.
  • Ability to influence without authority, working with technical & cross-functional teams who do not report into this role to get things done.
  • Customer focus. Experience working closely with sales, SVP/C suite as well as specific partnerships to clearly define customer needs & product opportunities.
  • Known to take ownership of outcomes through working with others & stay accountable to actions
  • Ability to turn ambiguous problem spaces into clear solutions.
  • You can write queries where needed or are open to learning. You will not create software, but you will work with software engineers, & you may perform analyses.
  • Optional experience in AI/ML.


  • People: work with talented, collaborative, & friendly people who love what they do.
  • In-Office Food: enjoy catered meals, boundless snacks, & the occasional food truck.
  • Fun: we host in-person & virtual events such as game nights, happy hours, camping trips, & sports leagues. 
  • Work/Life Harmony: flexible paid time off, options for working from home, & paid parental leave.
  • Whole Health Package: medical, dental, vision, & disability insurance. Plus mental health support (via Talkspace) & fitness reimbursement up to $100 per month. 
  • Savings: our 401K matching plan helps you plan ahead.
  • RampRemote: a comprehensive program to assist you in setting up a home office that works for you
  • Location: work in the heart of San Francisco or remotely

More about us:

LiveRamps mission is to connect data in ways that matter, & doing so starts with our people. We know that inspired teams enlist people from a blend of backgrounds & experiences. And we know that individuals do their best when they not only bring their full selves to work but feel like they truly belong. Connecting LiveRampers to new ideas & one another is one of our guiding principlesone that informs how we hire, train, & grow our global team across nine countries & four continents.

LiveRamp is an affirmative action & equal opportunity employer (AA/EOE/W/M/Vet/Disabled) & does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, disability, sexual orientation, gender identity, genetics or other protected status. Qualified applicants with arrest & conviction records will be considered for the position in accordance with the San Francisco Fair Chance Ordinance. 
California residents: Please see our California Personnel Privacy Policy for more information regarding how we collect, use, & disclose the personal information you provide during the job application process.

To all recruitment agencies: LiveRamp does not accept agency resumes. Please do not forward resumes to our jobs alias, LiveRamp employees or any other company location. LiveRamp is not responsible for any fees related to unsolicited resumes.


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