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Title: Senior Manager, Integrated Media

You will be a key leader within the Integrated Media team & programs that are business critical for HelloFresh Group, driving topline integrated media strategy with an emphasis on Audio & OOH in North America. This role oversees emergent media channels across all four brands (HelloFresh, GreenChef, Factor & EveryPlate).

Our ideal candidate will be a thought leader & expert on all things Integrated Media & will collaborate daily with peers in Growth, Brand, Creative, Product, Finance, & Analytics. This is a high performance/high impact role driving incredible growth at HelloFresh working across the Growth Organization. 

You will...

  • Develop & implement data driven, measurable, portfolio growth acquisition strategy for managed channels, across brands to hit business KPIs. Accountable for hitting defined growth acquisition targets & OKRs. 
    • Conversion volume, CAC, incremental or marginal CAC, ROI, brand lift metrics, etc.  
  • Be accountable for best in class execution of media strategy in partnership with supporting internal & external partners. Proactively identify & close gaps. 
    • Architect & implement sound, sustainable processes, ensure accurate implementation of media buys, budget pacing & stewardship, aggressive negotiations & innovative deal structures that set campaigns up for low risk, profitable returns
    • Dynamically adapt to business needs with speed & agility
    • Adapt quickly & addresses challenges in a proactive manner
  • Proactively identify & implement data driven optimizations on an ongoing basis to drive improvement WoW & MoM in identified KPIs
  • Proactively evaluate & identify opportunities for incremental growth. Act with curiosity. 
    • Innovate & lead new testing initiatives within Integrated Media (collaborating with other channels where relevant) to both validate performance & drive incremental growth. 
    • Explore new approaches, products, services & TAM expansion opportunities that drive business strategy. Be a change ambassador throughout the organization. 
  • Manage relationship(s) with external agencies as well as direct partners
    • Evaluate, negotiate, onboard & proactively manage new / existing partners as needed
    • Work cross functionally with relevant internal stakeholders on business cases, contracts, fee / commission oversight & negotiations, RFP management, invoicing / auditing 
  • Coach & manage one direct report; retain & develop your team into top talent within the organization 
    • Keep the team on track to meet deadlines & goals; drive them to adapt when necessary. Promote a sense of urgency; make holistic, data driven decisions considering risk / reward.   
  • Partner closely with Data Science & Marketing Analytics  to develop, implement & continuously validate robust  measurement / attribution approach across the full Integrated Media program. Accountable for quantifying channel impact across the funnel.    
  • Partner with Brand Strategy, Brand Creative and/or external partners to develop & implement robust creative strategy
    • Continuously iterate & test to drive Response Rates, Communication / Creative & Audience Targeting strategies

 You are 

  • An expert in best practices & a trailblazer developing new ways of approaching complex problems
  • Innovative & Solutions oriented - proactively seeking input from peers & leaders in problem solving
  • Data driven. Advising & guiding based on data-driven metrics, track defined targets to measure team-level performance; lead team through challenges in a calm & productive manner
  • Continuously identifying priorities based on business need, setting expectations for success & allocating team resources effectively. 
  • An expert in project management, with strong organizational & communication skills.
  • Egoless, creating an inclusive environment that encourages ideas & promotes cross team collaboration. 
  • A growth marketing strategist who can derive insights, recommendations & action plans from qualitative market trends, consumer feedback, & large data sets. 

You have 

  • 7-10 years of relevant professional experience with concrete, consistent results
  • At least 2+ years of team and/or agency management, with experience leading & influencing others
  • In-depth knowledge of Integrated media (Audio, OOH,TV/OTT) with relevant tactical experience 
  • Background in eCommerce and/or subscription business models is a plus
  • Substantial experience working with performance marketing metrics (CPM, CPV / CPS, CAC, incremental or marginal CAC, LTV, ROI).
  • A proven track record in Integrated Media campaign strategies & execution; robust playbook of available optimization & growth levers 
  • Fluency in Microsoft Excel / Office, advanced Excel experience, reporting automation experience is a plus 
  • Expertise in both the US & Canada media markets is a plus
  • Bachelors degree with strong academic record and/or proven relevant experience in a performance marketing required

Youll get

  • Competitive salary, 401k with company match that vests immediately upon participation, & company equity plan based on role
  • Generous PTO & parental leave of up to 16 weeks
  • Comprehensive health & wellness benefits with options at $0 monthly, effective first day of employment
  • Tuition reimbursement for continuing education
  • Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, & Factor_)   
  • Access to 6 different Employee Resource Groups (ERGs) including those for minorities, women, veterans, parents, & LGBTQ+
  • Inclusive, collaborative, & dynamic work environment within a fast-paced, mission-driven company that is growing exponentially year over year
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