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BlaBlaCar is marketplace connecting drivers w/ empty seats to passengers looking for a ride.
Marketing, Full Time       Posted: Wednesday, February 06, 2019
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  Company Description

BlaBlaCar is the world's leading long-distance carpooling platform - a global, trusted community of 70 million drivers & passengers in 22 countries. The platform connects people looking to travel long distances with drivers heading the same way, so they can travel together & share the cost. With the recent integration of a coach network & a commuter carpooling service, BlaBlaCar aims to become the go-to for shared road mobility. Affordable, convenient & user-friendly, wherever there's a road, there's a BlaBlaCar.

Job Description

Why join us?

BlaBlaCar is looking for a SEA/SEM manager to join its central marketing team. As such, you will play a key role in defining our 2019 global SEA/SEM vision. You will be joining a very skilled & motivated team of people, whose goal is to accelerate BlaBlaCar's growth. Thus, the role requires a sharp, analytical mind & an entrepreneurial spirit. You should be able to envision & plan future campaigns in advance whilst rolling up your sleeves to ensure that the current ones are as efficient as possible.

What you will directly contribute to:

  • the definition of BlaBlaCar's 2019 global SEA/SEM strategy

  • the transition to the full automation of our bidding system, campaign creation & optimisation

  • the analysis of marketing KPIs to measure performance, identify growth leverage & new automation opportunities

  • the definition of countries' challenges & prios, working in close collaboration with the local marketing teams

  • the development of new marketing projects


What you will need to be successful

  • At least 2 years of marketing experience (internship included)

  • Familiar with online marketing metrics (CPC, CPL etc…) & business models

  • Fluent in English (Other languages are appreciated)

  • Full proficiency in Excel

  • Extensive experience in managing Google Ads campaigns with high investment is a strong plus

  • Data manipulation skills (i.e. SQL, Tableau ...) are a strong plus

  • Experience with Google Analytics, Google Tag Manager, Bing & Yandex is a strong plus

Additional Information

A few practical details about the role:

  • Start: As soon as you are ready!

  • Location: Paris

  • Contract: Long-term contract

  • Compensation: Competitive package based on experience

What is next?

If you are ready to join our exciting journey, please apply below without forgetting to upload your resume in English (PDF format). Kindly note that only complete applications will be reviewed by our hiring team & that all your information will be kept confidential.

You can expect us to review your application within the following 3 weeks. If your application fits our requirements, we will invite you to complete an online test. If you pass the test, a video interview, several on-site interviews & a business case will follow.

All your information will be kept confidential.

BlaBlaCar is an equal opportunity employer. We celebrate diversity & are committed to creating an inclusive environment for all employees.

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