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The Senior Manager of Brand Planning & GTM Strategy will be a key member of the new Sales Strategy & Planning (SSP) team at Harrys. This individual will be the primary interface between the Harrys brand marketing team & the customer-facing retail teams, collaborating to translate brand vision (including new innovations & initiatives) into sales fundamental requirements. This individual will develop strategies & plans across all of our retail partners, bringing a broad perspective to brand planning activities that takes the unique requirements & goals of each retailer into account while minimizing cross-channel conflict. This individual will bring the retail go-to-market perspective to all stages of the brand planning process, including initial category ideation, product/assortment development, packaging design, channel placement decisions, pricing decisions, merchandising standards, promotional strategies, & marketing (brand & in-store). The Sr. Manager of Brand Planning & GTM Strategy will also collaborate with the sales analytics & planning teams within the SSP organization to establish KPIs, develop master selling stories, & establish metrics for operational success.

As part of a new team & capability in the Harrys organization, this individual will have a unique opportunity to develop & refine processes & ways of working that will improve our GTM planning capabilities. As our business grows, this role will be at the forefront of joint value creation between our brands & retail partners & will enable our team to bring an expanding portfolio of great products to consumers.

About the Team

The Retail Sales organization is a critical function that drives the Harrys brand strategy & growth with our mass market & specialty retail partners. The Retail Sales organization is responsible for all customer development activities at each retailer, cultivating relationships across all functions merchandising, marketing, store operations, supply chain, & omnichannel development.

Your core responsibilities

  • Partner with each sales channel lead to understand retailer requirements, priorities, & sales fundamentals needed to bring brand goals to life with their customer
  • Lead go-to-market strategy & planning for new innovations & brand initiatives. Develop recommendations for where, how, & when to launch based on retail tiers, brand goals, profitability, trade expectations, & other factors (while minimizing channel conflict).
  • Collaborate with brand teams from early stages of product development through launch. Act as the voice of the retailer in decisions on product, packaging, pricing, merchandising, & promotion plans.
  • Develop retailer-level business plans for new innovations & programs. Partner with Sales Analytics, Planning, & Shopper Marketing to analyze the full P&L implications of any new initiative. Develop KPIs & scorecards to measure our performance against expectations.
  • Serve as a liaison between retail leadership, commercial leadership, & brand teams. Drive stakeholder alignment on go-to-market plans & priorities. Clearly communicate all success factors, including resourcing requirements.
  • Create compelling presentations to sell new initiatives & programs to retail buyers. Support customer teams in tailoring presentations to specific retailer needs based on business facts, pain points, & recommended solutions to drive improvement in sales productivity & growth.
  • Stand up new processes & ways of working across Brand & Retail teams. Iterate & refine always be on the lookout for opportunities to improve.
  • Lead big-picture strategy projects that help grow the Harrys retail business, enhance our selling capabilities, improve our processes, drive efficiencies, & more. Look around corners to find new opportunities or ideas that can help bring our business to the next level.

These might describe you

  • 5-7+ years of experience in an analytical, strategic role such as management consulting, sales / trade strategy, or brand management
  • CPG/Retail experience strongly preferred, MBA is a plus
  • Demonstrated success collaborating & driving cross-functional consensus
  • Strategic mindset, able to see the forest & the trees
  • Analytical, data-driven, comfortable using numbers to tell a story
  • Insatiably curious & excited about digging into the details, developing expertise across brand, product, consumer insights, & retail strategy
  • Creative problem-solver, excited about developing innovative approaches to go-to-market strategy
  • Passionate about driving great customer & retail partner experience
  • Excellent communication & presentation skills, comfortable & effective when presenting to senior leadership & cross-functional partners
  • Self-starter, confident, able to manage projects independently once onboarded
  • Extremely organized, dependable & self-motivated with the ability to excel in a fast-paced environment
  • No task too small mentality, scrappy & willing to roll up sleeves & get things done
  • Resilient in the face of change & ambiguity, able to figure it out & lean into creative solutions

Who you will work with

  • Your role will be extremely cross-functional. Your primary connections will be with the customer-facing retail teams, brand marketing teams, sales analytics, & sales planning
  • You'll report to the Director of Sales Strategy & Planning

Harrys started in 2013 with simple, fairly priced products that delivered an amazing experience to guys every day. Since then, Harrys expanded to the UK, developed relationships with retailers such as Target & Walmart, expanded our grooming brand into a personal care powerhouse, & launched a womens brand called Flamingo.

The key to our success? Our amazing people. From chemists, mechanical engineers, CX associates, to creative directors, sourcing managers, & logistics specialists, Harrys team is comprised of some of the most brilliant, diverse, & humble people youll ever meet.

Our brands answer unmet consumer needs, but our company is a place of inclusion & innovation that attracts some of the brightest minds across industries, geographies, & backgrounds. Whether we have a team of 3 or 300, our core values & our startup mentality remain; we value continuous improvement & learning, teamwork & collaboration, creative problem solving, & open & direct dialogue & feedback. Come for the coffee & free products, stay for the amazing, passionate culture.

Harrys is committed to bringing together individuals from different backgrounds & perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, & do great work together.

Harrys is an Equal Opportunity Employer, providing equal employment & advancement opportunities to all individuals. We recruit, hire & promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth & related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture & protectivehairstyles or any other status protected under applicable federal, state & local laws. Harrys commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline & access to benefits & training.

We respect the laws enforced by the EEOC & are dedicated to going above & beyond in fostering diversity across our company.

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