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Appian // business process management
Marketing, Full Time    Tysons, Virginia    Posted: Friday, February 07, 2020
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Brief Description:

Working within Appians marketing team & reporting to the Director of Field Marketing, the Field Marketing Manager will be responsible for helping execute Appians overall strategy by planning, organizing, & managing field marketing programs & events. The role will also be responsible for operational, implementation & post-event activities.

Essential Duties And Responsibilities:

  • Work closely with Regional Vice President to identify & implement lead-gen activities in specific territories
  • Develop & execute quarterly marketing plans to support lead gen activities
  • Conduct research & develop feasibility studies to identify new event opportunities for Appian
  • Prepare & present ROI reports on program success
  • Determine fiscal requirements & prepare budget for Field events
  • Manage & execute Customer User Groups & Go Live Celebrations for end-users
  • Work closely with internal & external stakeholders to define event goals, objectives & specific implementation plans that promote Appians brand
  • Source venues, recommend & engage catering, acquire supporting technology & coordinate development of materials to execute a quality event
  • Coordinate & carry out project deliverables on schedule
  • Ability to travel up to 30%

About You:

  • 3 - 5 years experience in a Field Marketing Role in an Enterprise Software environment
  • Bachelors Degree
  • Proven success working collaboratively with Sales
  • Ability to think critically & creatively while multitasking & meeting strict deadlines
  • Experience in crafting results-driven marketing programs
  • Excellent presentation skills
  • Ability to work in a collaborative, fast-paced, & results-oriented environment
  • Flexible, organized, & detail oriented
  • Strong verbal & written communication skills


Appian Corporation is anequalopportunity/affirmative actionemployer. All qualified applicants will receive consideration foremploymentwithout regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Further, Appian will not discriminate against applicants for inquiring about, discussing or disclosing their pay or, in certain circumstances, the pay of their coworker,Pay Transparency Nondiscrimination.

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