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Marketing, Full Time    New York    Posted: Tuesday, April 02, 2019
 
   
 
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JOB DETAILS
 

Getting together with real people in real life makes powerful things happen. Side hustles become careers, ideas become movements, & chance encounters become lifelong connections. Meetup brings people together to create thriving communities something that couldnt be more important right now in our world, & in the tech industry.

The Display Marketing Manager will transform & scale our customer (B2B & B2C) acquisition through Display, Paid Social & Partnership channels. Working within the Marketing Acquisition team, you will play a critical role in the scaling of one of our core marketing areas. This role will lead all display, paid social & partnership campaigns through from concept to execution & reporting.

Key Responsibilities:

  • Lead campaign execution & day-to-day management/optimization across Display Marketing, Paid Social & Partnership channels, along with other various marketing initiatives
  • Maintain efficient channel CPA/ROAS while scaling & allocating the performance marketing budget
  • Research & analyze competitor activities
  • Work closely with the Head of Acquisition Marketing in formulating the digital marketing strategy
  • Report results on a weekly/monthly basis to internal team & utilize insights to continually optimize various channels
  • Develop customer segmentation based on behavioral data & develop relevant content strategy across segment lifecycles to engage & convert subscribers & members
  • Collaborate with internal teams, such as engineering & product & creative, to ensure upkeep & optimization of channels & tracking
  • Identify new opportunities to drive revenue growth through performance marketing channels
  • Identify & plan A/B test opportunities to draw critical insights into growth & optimizations
  • Work with internal teams to identify opportunities for custom landing pages & sign up funnels

Experience:

  • 5+ years hands-on experience of managing display & paid social marketing across platform (web, mobile & video)
  • Strong analytical skills including the ability to define key metrics, analyze data, prepare & interpret reports & communicate actionable results, findings, & recommendations
  • A keen understanding of digital media KPIs & attribution
  • Strong knowledge of Microsoft Excel
  • Proven track record for developing successful creative & leading constant optimization
  • Demonstrated ability to make measurable improvements through performance marketing that drive business results
  • Demonstrated experience collaborating cross-functionally

Our team is bold, supportive, & passionate about bringing people together in real life to create community for everyone. We care about moving fast, real-world change, & building diverse, dynamic teams. You in?

 
 
 
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