Company Description|Job Description
Traackr is a global technology company with offices in San Francisco, New York, Boston, Paris & London. Our influencer marketing platform enables brands to find, manage & analyze their influencer programs across all major social media channels. Our clients include Samsung, Coca-Cola, Google, Microsoft, L'Oreal, & Riot Games.
We have fostered a culture that empowers our team to spend every ounce of energy towards solving our customers' problems & lifting their businesses through influencer marketing. It's our method that tames the madness. Come join our incredible team!
Traackr is looking for a senior account-based marketing manager to join our growing team & take our ABM strategy to the next level. You will be responsible for planning, orchestrating, & measuring programs to generate prospects & advance opportunities at targeted accounts across multiple territories & industries in North America & Europe. Reporting to the VP of Marketing & working in close collaboration with our sales development lead, you will collaborate to evolve our ABM strategy, bring new ideas to the table, identify opportunities for improvement & run with solutions. *Traackr is a small yet mighty team; the ideal candidate will have no problem transitioning between thinking & doing.* One day, you will wear your strategy hat, the next day, you will roll up your sleeves & get the work done. To succeed, you will need to exercise your creative, analytical & organizational muscles on the regular.Having transitioned to an account-based approach over the last few years, this has become a well-respected function within the business. You will be joining a marketing & sales organization that thrives on collaboration & strives for excellence.
You have a track record in partnering with sales & don't believe in measuring your success by the number of leads that come in the door. Instead, you understand the revenue machine & appreciate how marketing, sales development, sales & customer success collectively contribute to reaching financial goals. You should be hungry for data, driven by KPIs & focused on achieving measurable results.
Marketing to marketers comes with great responsibility. The ideal candidate will have experience conceptualizing & executing memorable account-based programs for a savvy marketing audience that is immune to boring tactics. You will have fabulous written communication & a knack for delivering insightful messages that add value to our buyers lives & make their jobs easier.
What You'll Do
Design & execute different programs based on our target industries & account tier structure, including high-touch, 1-to-1 & 1-to-few campaigns.
Translate our positioning into engaging messaging that resonates with our buyers in our key segments across advertising, email, web chat, landing pages & live events.
Manage our paid strategy including account-based display, social advertising & paid search.
Develop quarterly plans to manage & allocate budget & establish a spending strategy.
Analyze performance of ABM activities & establish a regular reporting & communications cadence with stakeholders, including measuring account engagement over time for our named accounts.
In close collaboration with our event manager, plan roadshow style events that appeal to senior marketers.
Work cross-functionally with other areas of marketing (content, PR, social, design), to foster alignment & amplify the impact of your work.
Conduct ongoing research to understand our segments & buyers, evolve our personas & iterate on our account lists in collaboration with sales.
Manage one direct report & be willing to mentor other marketing team members
- At least 5-7 years of experience in account based marketing, demand generation or field marketing with proven success in developing & executing marketing programs & events that drive lead generation, account engagement & deal acceleration.
Strong background in marketing automation (Pardot, Marketo, Engagio, SFDC), display & social advertising (Rollworks, or similar), SEO/SEM & events.
Excellent project management skills; demonstrated ability to execute successful projects with minimal guidance in a fast-paced entrepreneurial environment.
Ability to analyze & interpret metrics around ABM performance & adjust strategy accordingly.
Excellent relationship, communications & collaboration skills, especially working cross-functionally with a sales organization.
Ability to work collaboratively across internal & external teams in a decentralized & global work environment.
Knowledge of the influencer marketing, social media & / or advertising technology markets is a plus.
Having transitioned to an account-based approach over the last few years, this has become a well-respected function within the business.
All your information will be kept confidential according to EEO guidelines.