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Vimeo // platform for watching, uploading & sharing videos
 
New York City    Posted: Tuesday, September 14, 2021
 
   
 
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JOB DETAILS
 

As Vimeos Sr. Paid Social Manager, you will be responsible for helping grow & optimize our paid social marketing campaigns. We are looking for a strategic & curious mind with a passion for digital marketing. This position directly ties to Vimeos overall growth & revenue goals. The ideal candidate has a proven track record of managing ad campaigns across social platforms, & delivering on KPIs.

What Youll Do:

  • Generate daily, weekly & monthly reporting for all major metrics, deriving actionable insights, to be shared with the leadership team
  • Perform daily account management of Facebook, LinkedIn, Twitter, Reddit, & other social platforms
  • Oversee campaign budgets & in-month budget pacing
  • Work with cross-functional teams to ideate, design, & run experiments to test audiences, creative, ad copy & landing pages
  • Aid in the creation of new social initiatives, including competitive research, strategic direction, & campaign building & optimization
  • Work closely with the performance team leads, product marketing, product, & the creative team to build & execute impactful go-to-market campaigns
  • Ensure account, campaign, & ad structures adhere to the latest best practices
  • Identify areas of improvement for performance, process, ad ops, and/or technological efficiencies by staying atop the latest industry news & trends, including the newest ad formats, bidding methodologies, & beta programs 

Skills & Knowledge You Should Possess:

  • 4-5 years experience in paid social marketing with a passion for performance marketing
  • Bachelor's degree
  • Highly proficient in Facebook Ads, LinkedIn Ads, Twitter Ads, & other social media ad platforms
  • Experience in account based marketing (ABM) & enterprise demand generation
  • Background in digital subscription businesses or martech products is preferred
  • Comfortable working with analytics platforms such as Google Analytics & Looker
  • Understanding of pixels, ad tracking, & platforms such as Google Tag Manager
  • Highly analytical with deep knowledge of Excel 
  • Ability to work with a high level of efficiency & accuracy under tight deadlines
  • Strong attention to detail & fidelity to industry best practices

"#LI-BT1

About us:

Vimeo (NASDAQ: VMEO) is the worlds leading all-in-one video software solution. Our platform enables any professional, team, & organization to unlock the power of video to create, collaborate & communicate. We proudly serve our growing community of over 230 million users from creatives to entrepreneurs to the worlds largest companies.

Vimeo is headquartered in New York City with offices around the world. At Vimeo, we believe our impact is greatest when our workforce of passionate, dedicated people, represents our diverse & global community. Were proud to be an equal opportunity employer where diversity, equity & inclusion is championed in how we build our products, develop our leaders, & strengthen our culture.

Learn more at www.vimeo.com 
Learn more at www.vimeo.com/jobs

 
 
 
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