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HubSpot // software for inbound marketing & sales
Marketing, Full Time    Dublin, Ireland    Posted: Wednesday, July 21, 2021
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The Customer Marketing Team is looking for customer-centric marketers to build & scale the customer experience through marketing automation.

As HubSpots customer base grows, its our mission to support our customers scalably- using marketing automation to empower our customers with the information & resources they need to use their tools successfully.

In this role, your work has the power to shape our customers experience of HubSpot. Youll be the literal voice of HubSpot to our customer base, creating & implementing strategies that drive customer success, & advocate for the customer perspective across all levels of the organization & departments.

Youll get to:

  • Own every element of your program from top to bottom -- from strategy to defining metrics, & execution to reporting -- & be an internal thought leader on what your audiences need to be successful
  • Design, write & build emails & other communications. Including the positioning, segmentation & basic operations
  • Push our communications to the next level using data-driven decision making & creativity. That could mean expanding into new channels (e.g. SMS, HubSpot mobile app), focusing on new cohorts for personalization (e.g. HubSpot account admins) or introducing a brand new strategy
  • Experiment to optimize & iterate on your work. Constantly finding new ways to provide customers value at every step of their journey
  • Manage stakeholders effectively to expand your program & create a consistent customer experience across channels. Youll align across almost every team & level of the organization. Especially other Marketing teams, Customer Success, Rev Ops, & Product 
  • Coach other teams on how to develop impactful, customer-first communications & programming
  • Manage crisis communications to customers, such as during product outages. Collaborate cross-functionally to create communications that balance speed & accuracy. 

Were looking for someone who:

  • Has a strong passion for customer experience. You find yourself being the voice of the customer in cross-departmental projects
  • Is excited by solving tough problems no one else has solved
  • Loves working on high-impact, cross-departmental initiatives that require expert project & stakeholder management 
  • Is data-driven. You have the ability to interpret reporting & translate it into strategy & action

You should have the following skills or experiences:

  • Strong writing & communication skills
  • Experience in email marketing, marketing automation, or other marketing programs
  • Ability to re-invent & not just execute on status quo, comfortable with change & a fast-paced environment
  • Proven expertise in project management & cross-group collaboration

Experience with lifecycle automation, user retention programs, product marketing, or project management methodology such as agile & scrum would be a plus!

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please dont hesitate to apply wed love to hear from you.

About HubSpot

HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software & support to help businesses grow better. We build marketing, sales, service, & website management products that start free & scale to meet our customers needs at any stage of growth. Were also building a company culture that empowers people to do their best work. If that sounds like something youd like to be part of, wed love to hear from you.

You can find out more about our company culture in the HubSpot Culture Code, which has more than 5M views, & learn about our commitment to creating a diverse & inclusive workplace, too. Thanks to the work of every employee globally, HubSpot was named the #4 Best Place to Work on Glassdoor in 2021, & has been recognized for award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, & more.

Headquartered in Cambridge, Massachusetts, HubSpot was founded in 2006. Today, thousands of employees work across the globe in HubSpot offices & remotely. Visit our careers website to learn more about culture & opportunities at HubSpot. 

By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, & related purposes. HubSpot's Privacy Notice explains what personal information we may process, where we may process your personal information, our purposes for processing your personal information, & the rights you can exercise over HubSpots use of your personal information. 

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