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Vimeo // platform for watching, uploading & sharing videos
Marketing, Full Time    New York City    Posted: Saturday, December 05, 2020
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As a CRM Manager at Vimeo, you will be responsible for growing the CRM program for Vimeo Create, Vimeos video creation tool for consumers & professionals! Youll strategically build & optimize the user communication experience for the Vimeo Create mobile app & web experience. You will own the deployment of email, push, & in-app messaging, & optimize based on ongoing analysis. Youll also identify new opportunities for the broader Vimeo user lifecycle & drive performance, engagement & retention efforts, having a direct impact on Vimeos growth!

What youll do:

  • Handle all aspects of the CRM strategy & execution across mobile & web
  • Manage end-to-end multi-channel campaigns, including ideation, coordination with our Creative team, analysis & optimization
  • Build a cross-channel experience that accounts for push notifications, in-app messaging, & email
  • Construct user journeys towards optimizing user engagement, conversion, & retention, via close collaboration with Product & Marketing teams
  • Run the setup & monitoring of ad-hoc, triggered, & transactional programs
  • Analyze campaign results, jointly with BI, to make recommendations based on insights
  • Work closely with the Product Marketing, Content, & Creative teams, briefing new campaigns & working through ongoing optimization of existing assets
  • Monitor daily program automations & data processes; troubleshooting when necessary
  • Lead all aspects of the team management, including supervising other team members, task prioritization, communicating CRM requests to/from other teams
  • Act as a go-to person for all things CRM in the company, including communicating plans/results to senior management & sharing insights across the org

Skills & knowledge you should possess:

  • 4-6 years hands-on email marketing & CRM experience
  • Experience with multi-channel mobile app marketing (push notifications + in app messaging) & mobile email optimization is a requirement
  • Basic knowledge/comfort with HTML & CSS; familiarity with cross-client email best practices
  • SQL experience a plus
  • Proven knowledge of email industry standard methodologies including contact strategies, targeting & segmentation, A/B testing, & analytics
  • Well versed in domestic & international email compliance laws including CAN-SPAM, CASL & GDPR
  • Strong analytical skills with a confirmed ability to work on data analysis both independently & via collaboration with BI analysts
  • Experience working with attribution models
  • Experience collaborating across multiple departments to execute projects
  • Subscription marketing experience is a strong plus
  • A consistent record of building campaigns driven by deep understanding of the user behavior & needs
  • BA/BS required

About us:

Vimeo is the worlds leading professional video platform & community. We empower over 200 million users from creatives to entrepreneurs to the worlds largest brands to grow their business with video. Our products make it easy to create high-quality, impactful videos & to reach teams, audiences & customers anywhere. 

Vimeo is powered by a growing team of over 650 passionate, dedicated humans. Were headquartered in New York City with offices around the world. We believe our impact is greatest when our workforce represents the diverse & global community that we serve, & were proud to be an equal opportunity employer where diversity, equity & inclusion is prioritized in how we build our products, leaders & culture. Learn more at

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