The role: 

• Newsela is looking to hire a Demand Generation Marketing Specialist to execute & optimize our campaigns. 
• This role will report to the Manager, Demand Programs & will partner closely with our Content, Product Marketing, Marketing Operations & Sales teams. 
• As Newselas Demand Generation Marketing Specialist, you are ready to dive in & execute integrated national demand programs that generate qualified leads & opportunities within our target audience.

In this role, you will: 

• Drive impact by helping to achieve demand generation goals by executing campaigns that will drive leads, MQLs, & pipeline
• Project manage & execute webinar, direct mail, & email campaigns campaigns end-to-end to generate pipeline & accelerate opportunities
• Measure campaign performance & generate data-driven insights to improve future campaign performance
• Run data-informed experiments to uplevel our campaigns 
• Partner with Sales & SDRs on campaigns to maximize their impact

Why youll love this role:

• You are passionate about demand generation marketing & love working collaboratively to bring the best version of a program to life
• You love data & want to dig into campaign performance & follow your leads through the funnel into closed-won opportunities
• You love working in a fast-paced, high-output setting, while also finding opportunities to scale for broader impact & efficiency
• You are looking for an opportunity to build on your repertoire of marketing skills by coordinating across channels like direct mail, email, paid media, virtual events, thought leadership, & more
• You are curious & have a desire to learn

Why youre a great fit:

• You have 1+ years of B2B demand generation experience in a SaaS environment
• You have strong writing skills & experience creating content for emails, ads, webpages, & other marketing collateral built for conversion
• You are extremely data-driven & committed to experimenting to improve & optimize programs for success
• You have experience working closely with Marketing cross-functional teams Sales to get things done
• You have strong project management & entrepreneurial skills to work independently on complex projects
• You are meticulously organized with an ability to work & demonstrate grace under pressure
• You are comfortable with ambiguity & can move forward in this environment
• You love problem solving & thrive in organizing & executing on demand programs & enabling sales teams with the resources & communication needed to be successful

Base compensation: $68,000 - $76,000 per year.

Total compensation for this role also includes incentive stock options & benefits. This compensation range may be adjusted based on actual experience.

 Why youll love working at Newsela:

• Health & Wellness: Access to the worlds leading medical experts for healthcare (pets included!). Discounts & resources to stay healthy: mind, body, & soul.
• Work From Home: Almost all of our roles are fully remote - tech stipend included!
• Supporting ALL Families: Supplemental programs & time off to take care of your family & yourself.
• Time Off: Flexible PTO to recharge, including Sabbatical Leave
• Inclusive Experiences: Robust DEIB curriculum, Identity & Experience Groups (Affinity Groups + Employee Resource Group), Authentic & Transparent conversations with Executive Leadership Teams, & integration of DEIB lens across Talent lifecycle processes.
• Professional Development: Holistic Learning & Development Programs that enable meaningful & inclusive experiences, programs that build future-focused competencies, cohort & community learning sessions that foster a sense of belonging, & individual development plans aligned with your personal & professional aspirations to turn goals into reality.
• Make A Difference: No matter your role or department, the work you do each day helps share the future of education & improves the lives of students & teachers.

About Newsela:

Newsela takes authentic, real world content from trusted sources & makes it instruction ready for K-12 classrooms. Each text is published at five reading levels, so content is accessible to every learner. Today, over 3.3 million teachers & 40 million students have registered with Newsela for content that's personalized to student interests, accessible to everyone, aligned to instructional standards, & attached to activities & reporting that hold teachers accountable for instruction & students accountable for their work. With over 15,000 texts on our platform & multiple new texts published every day across 20+ genres, Newsela enables educators to go deep on any subject they choose.

Disclaimer: Please be aware of recruitment phishing scams affecting Newsela & other employers. Newsela does not use third party services for full time hires. Our recruiting emails will come from an @newsela.com email address. You can reach out to jobs@newsela.com if you have concerns about the legitimacy of an email sent by or on behalf of Newselas talent acquisition team. Newsela will never ask for financial or banking information from candidates, nor will you be asked for any type of payment as part of consideration for employment with Newsela.