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Critical Mass // digital experience design agency
Calgary    Posted: Friday, March 12, 2021
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As a Content Strategist, you thrive on working closely with project teams to conceptualize & create content.Playing an integral role in the development of digital experiences by analyzing, recommending, managing, & generating content is definitely something youre looking for. As a professional communicator, you understand communication challenges & know how to devise solutions. Content fits into every facet of a digital experiencebut you already knew that. And youre up on the latest trends in usability, search engine optimization, & search marketing. You are a usability expert who is in the trenches of the content development process from outset to completion.

You will:

  • Analyze & assess clients site content.
  • Implement & manage compelling & well-organized content based on a thorough understanding of business goals, user needs, & industry best practices.
  • Draft content publication & migration workflows.
  • Create, re-purpose, & write website content.
  • Implement & update content classification & tagging systems.
  • Collaborate with the Creative team to determine conceptual & story direction.
  • Support site navigation & content organization.
  • Develop & share expertise on client products & services.
  • Interacting with project teams to understand business goals & audience demographics.
  • Maintain high standards of copywriting.
  • Review & implement keyword research & analysis.
  • Create a SEO project plan with team members.
  • Measure & improve content based on SEO campaigns, rankings, traffic, & revenue.

You have:

  • Minimum two years of Marketing/Communications experience at a Web-focused company or agency.
  • Proficient in the use of MS Office, particularly Excel, Visio, & Internet browsers.
  • Experience in researching, writing, & some project management.
  • Exceptional writing & editing skills, including the ability to write in a range of voices & styles for diverse audiences.-Extreme attention to detail.
  • Ability to multitask & meet tight deadlines.
  • Understanding of content management systems & strategies.
  • Experience using Word Tracker & researching keyword phrases.
  • Ability to communicate complex or demanding subject matter, verbally, & written.
  • Ability to work both independently & contribute as part of a production team.
  • Familiarity with search engine marketing practices including organic search, paid listings, & paid inclusion.
  • Ability to embed keywords within content to improve search engine rankings, while still providing compelling information for visitors.

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