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FanDuel // one-day fantasy sports
 
Marketing, Full Time    New York    Posted: Friday, May 22, 2020
 
   
 
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JOB DETAILS
 

ABOUT FANDUEL GROUP

FanDuel Group is a world-class team of brands & products all built with one goal in mind to give fans new & innovative ways to interact with their favorite games, sports, teams, & leagues. Thats no easy task, which is why were so dedicated to building a winning team. And make no mistake, we are here to win, but we believe in winning right. That means well never compromise when it comes to looking out for our teammates. From our many opportunities for professional development to our generous insurance & paid leave policies, were committed to making sure our employees get as much out of FanDuel as we ask them to give.

FanDuel Group is based in New York, with offices in California, New Jersey, Florida, Oregon & Scotland. Our brands include:

  • FanDuel A game-changing real-money fantasy sports app
  • FanDuel Sportsbook Americas #1 sports betting app
  • TVG The best-in-class horse racing TV/media network & betting platform
  • FanDuel Racing A horse racing app built for the average sports fan
  • FanDuel Casino & Betfair Casino Fan-favorite online casino apps
  • FOXBet A world-class betting platform
  • PokerStars The premier online poker product

THE POSITION
Our roster has an opening with your name on it

FanDuel is looking for a Marketing Manager to help drive our customer retention & marketing initiatives through automation & technology advancement. You will play a key role on the Customer Marketing team, with ownership over marketing technology initiatives & automations. You will use your background in CRM & your technical acumen to enable FanDuels different brand verticals to create delightful customer experiences with new & existing tools. This is an exciting opportunity to help elevate revenue driving marketing initiatives at a premier gaming company.

THE GAME PLAN
Everyone on our team has a part to play

  • Lead customer marketing innovation by unlocking opportunities for automation & personalization using technology (Braze, Knime, CDP, Movable Ink)
  • Become a systems expert, cultivating extensive knowledge of our marketing technology stack (Braze, Knime, CDP) & our data sources
  • Know our data architecture & understand how it impacts customer segmentation & marketing enablement
  • Understand how to leverage APIs to create automations & personalize campaigns at scale using Braze & Movable Ink
  • Play a key role in setting up new end-to-end marketing campaign automations
  • Review existing marketing campaigns across the business & collaborate to create automations where appropriate
  • Partner with relevant teams on the creation, testing & deployment of assets used in automations & campaigns with advanced personalization
  • Partner with the Marketing Director, Vice President, Product Development & Engineering in the planning & execution of the marketing technology roadmap; monitor Martech backlog regularly
  • Approach projects effectively by collecting & defining work requirements & maintaining a continuous feedback loop amongst stakeholders

THE STATS
What we're looking for in our next teammate

  • 5+ years of experience in email and/or mobile marketing, with expertise in creating & managing marketing campaigns from start to finish preferred
  • 2+ years experience in managing or mentoring people preferred
  • Bachelors degree or equivalent industry experience preferred
  • Proven experience with marketing communications & personalization tools (e.g. Braze & Movable Ink)
  • Strong understanding of Customer Data Platform Technologies (e.g. Segment, mParticle, Tealium)
  • Demonstrated experience working with database structures & data transfer methods (e.g. ETL, API)
  • Demonstrated experience working with multiple marketing channels & compliance considerations for each (CAN-SPAM, double opt-ins, etc)
  • Expert knowledge of CRM platform metrics
  • Comfortable with querying & logic (SQL knowledge a plus)
  • Proficient in coding emails in HTML & CSS
  • Has a positive attitude & loves opportunities to collaborate with others
  • Strong organizational skills & effective at project management
  • Willing to work nontraditional hours, including weekends & evening shifts

THE CONTRACT
We treat our team right

Competitive compensation is just the beginning. As part of our team, you can expect:

  • An exciting & fun environment committed to driving real growth
  • Opportunities to build really cool products that fans love
  • Mentorship & professional development resources to help you refine your game
  • Flexible vacation allowance to let you refuel
  • Hall of Fame benefit programs & platforms

FanDuel Group is an equal opportunities employer. Diversity & inclusion in FanDuel means that we respect & value everyone as individuals. We don't tolerate bias, judgement or harassment. Our focus is on developing employees so that they reach their full potential.

 
 
 
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