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Marketing, Full Time    New York    Posted: Wednesday, March 13, 2019
 
   
 
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JOB DETAILS
 

Getting together with real people in real life makes powerful things happen. Side hustles become careers, ideas become movements, & chance encounters become lifelong connections. Meetup brings people together to create thriving communities something that couldnt be more important right now in our world, & in the tech industry.

Meetup is seeking a Head of Acquisition Marketing to help grow our business. Your job is to lead the business & consumer marketing acquisition strategies, promotional campaigns, partnerships & programs across all platforms (Desktop, mWeb, App, Events, Social, etc). The ideal candidate will have 12+ years of digital marketing experience in consumer & business acquisition.

The Head of Acquisition Marketing must have be a master of performance marketing, as well as an expert in all areas of acquisition marketing (paid & organic), mobile (App & mWeb) & social media platforms. The individual will have experience with marketplace/two-sided business models, subscription revenue models, as well as direct & sponsorship revenue models. The candidate should also be well versed in consumer & business marketing creative & messaging, media, reporting & analytics.

The job is for an experienced, strategic, organized, driven to succeed individual who is able to execute in a fast paced, vibrant, entrepreneurial environment.

Key Responsibilities:

  • Create & execute marketing plans that drive business & consumer growth (audience & revenue)
  • Allocate resources (time, people & money) to optimize return on marketing investment.
  • Develop direct marketing strategies & tactics to support subscription-based & sponsorship based revenue programs (online & mobile), while also collaborating with the business to develop new revenue streams.
  • Oversee marketing program development, execution & measurement in order to significantly grow audience & revenue in a cost effective manner.
  • Be a strategic partner with the product, business strategy, & other teams to achieve goals & execute plans.
  • Work with cross-functional teams to solve challenges & seize opportunities.
  • Build strong working relationships with co-workers, peers, direct reports, & partners.
  • Manage performance marketing budget to deliver target goals & ROI.
  • Own Day-to-day responsibilities for development/execution/measurement of acquisition marketing strategies that relate to Meetup.

Required Skills/Experience:

  • 12+ years of performance marketing experience with a focus on business & consumer audience & revenue growth.
  • Strong analytical & creative background.
  • Extensive experience with SEM, SEO, Affiliate Marketing, Display, Social, Mobile & Partnership development.
  • An innovative thinker with demonstrated success in translating broad concepts & ideas into exciting, clear & logical communications, leveraged in multiple venues (online, mobile, offline).
  • Experience driving acquisition for mobile apps.
  • Excellent verbal & written communication & presentation skills.
  • Highly organized & detail oriented.
  • Hands-on manager who is comfortable in end-to-end execution & thrives in a fast-paced environment.
  • Solid grasp of trends & industry topics as it relates to marketing & interactive media, as well as business & consumer trends; ability to quickly grasp the implication of those trends & translate into relevant positioning & programs.
  • Strong marketing communication skills including writing, messaging & creative development.
  • Expertise in online media fundamentals including targeting, web/mobile analytics (Omniture, Google Analytics, Flurry, etc), quantitative/qualitative analysis & basic research tools.
  • Superior analytical skills with a strong advocacy for data & measurement.

If your experience fits some but not all of whats listed, wed still love to hear from you!

Our team is bold, supportive, & passionate about bringing people together in real life to create community for everyone. We care about moving fast, real-world change, & building diverse, dynamic teams. You in?

 
 
 
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